旅游目的地形象修复方式量表探讨:中外游客整合对比的视角

发布时间：2018-01-09 00:22

本文关键词：旅游目的地形象修复方式量表探讨:中外游客整合对比的视角　出处：《旅游学刊》2013年09期 　论文类型：期刊论文

【摘要】：旅游目的地形象修复方式需要从多维度加以建构。文章在文献分析、深度访谈和预试研究的基础上编制了旅游目的地形象修复问卷,通过对入境游客和国内游客的正式调查,采用探索性因子分析和3次验证性因子分析,探讨并验证了旅游目的地形象修复策略的结构和内容。此外,文章还关联分析了目的地形象修复策略对中外游客行为意图的影响。研究结果表明:中外游客和整体检验具有合理性;旅游目的地形象修复策略构成维度包括降低攻击/揭露批评、修正行动、承认/道歉、形式上致意、否认和逃避责任;旅游目的地形象修复策略对入境游客和国内游客的后续行为意图影响差异明显。该研究同时对管理启示、策略实施和方法审视等问题进行了探讨。
[Abstract]:Tourism destination image restoration needs to be constructed from multiple dimensions. Based on literature analysis, in-depth interviews and pre-test research, the paper compiled the tourism destination image restoration questionnaire. Through the formal investigation of inbound tourists and domestic tourists, exploratory factor analysis and three confirmatory factor analysis are used to explore and verify the structure and content of the image restoration strategy of tourist destination. The paper also analyzes the influence of the destination image restoration strategy on the behavior intention of Chinese and foreign tourists. The results show that: the Chinese and foreign tourists and the overall test are reasonable; The component dimensions of tourism destination image restoration strategy include reducing attack / exposing criticism, correcting action, acknowledging / apologizing, formally greeting, denying and evading responsibility; The effect of image restoration strategy on inbound tourists and domestic tourists' subsequent behavior intention is obviously different. At the same time, the paper discusses some problems such as management inspiration, strategy implementation and method review.
【作者单位】：陕西师范大学旅游与环境学院;
【基金】：国家自然科学基金(40901077/41271157) 国家旅游局规划项目(12TACK001) 中央高校基本科研业务费专项资金(11SZYB32) 陕西师范大学研究生培养创新基金(2013CXS013)项目共同资助~~
【分类号】：F592
【正文快照】： 1引言形象主要是通过言语或者行为方式来影响他人的认知,从而得以维持声誉。当感知形象遭到威胁时,个体或组织往往会采取修复措施挽救受损形象,即形象修复[1]。形象修复利用形象营造的概念将信息传递给受众,其是一种单一的分享传递,是公共关系领域中的核心概念[2]。正如公关

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