壶关太行山大峡谷旅游公司战略研究

发布时间：2018-01-09 04:32

本文关键词：壶关太行山大峡谷旅游公司战略研究　出处：《山西大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着中国国民经济稳定、持续的增长,山西省的旅游业得到了长足发展,呈现蓬勃向上的态势,已经发展成为第三产业的重要支柱。壶关太行山大峡谷拥有不可复制的、独特的旅游资源和文化内涵,拥有跨越式发展的潜力与良机,但由于没有进行深层次开发,大峡谷还处于初级化发展状态,公司成立后首要的就是对景区进行总体战略规划,以利于长远发展。本文以长治壶关县太行山大峡谷旅游公司为研究对象,通过查阅数据、多种资料和实地调研、考察,综合运用多种经济战略和管理理论,以严谨的结构方式分析了壶关太行山大峡谷旅游公司所处的行业环境、宏观环境以及自身的资源优劣势和机会提出了太行山大峡谷旅游公司的多元化发展战略及差异化竞争战略,并重点从市场计划和项目规划两个方面提出了战略具体的实施方案。探讨了壶关太行山大峡谷旅游公司的战略规划及景区深层次开发问题。论文通过研究景区深度开发及公司战略,得出结论：太行山大峡谷旅游公司应充分利用自身独特的资源优势,利用国家和地方政府的优惠政策,对公司进行全面规划,准确定位,通过借鉴国内外先景区的先进经验,实施国际化、多元化、一体化战略,以及品牌和差异化产品战略,对景区深度开发,使公司得到全面发展,从而提升公司核心竞争力。本文的研究方法与思路对公司战略管理有着重要意义,研究结果也对该公司的战略实施有着直接的指导作用,并对同行业的其它景区的战略开发研究有一定参考价值。
[Abstract]:With the steady and sustained growth of China's national economy, Shanxi's tourism industry has been greatly developed, showing a vigorous and upward trend. Huguan Taihang Mountain Canyon has its unique tourism resources and cultural connotation, and has the potential and opportunity to develop by leaps and bounds. However, the Grand Canyon is still in the primary state of development because it has not been developed at a deep level. The most important thing for the company after its establishment is to carry out the overall strategic planning of the scenic spot in order to benefit the long-term development. This paper takes Taihang Mountain Grand Canyon Tourism Company of Changzhi Huguan County as the research object, through consulting data, many kinds of materials and field investigation, investigates, synthetically uses various economic strategy and management theory. The paper analyzes the industry environment of Huguan Taihang Mountain Grand Canyon Tourism Company in a rigorous structure. The macro environment and its own advantages and disadvantages of resources and opportunities put forward the Taihang Grand Canyon Tourism Company's diversified development strategy and differentiated competition strategy. It also puts forward the specific implementation plan of strategy from two aspects of market planning and project planning, and probes into the strategic planning of Huguan Taihang Mountain Grand Canyon Tourism Company and the deep level development of scenic spots. By studying the deep exploitation of scenic spot and the company strategy, the paper draws a conclusion that Taihang Mountain Grand Canyon Tourism Company should make full use of its unique resource advantages and the preferential policies of national and local governments. Comprehensive planning and accurate positioning of the company, through the use of advanced experience at home and abroad, the implementation of internationalization, diversification, integration strategy, as well as brand and differentiated product strategy, in-depth development of scenic spots. The research methods and ideas of this paper are of great significance to the strategic management of the company, and the results of the research also have a direct guiding role in the implementation of the strategy of the company. It also has certain reference value to the strategic development research of other scenic spots in the same industry.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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