多功能农业视角下杭州梅家坞农家乐旅游可持续性研究

发布时间：2018-01-11 08:00

本文关键词：多功能农业视角下杭州梅家坞农家乐旅游可持续性研究　出处：《浙江农林大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着经济的快速发展和人们生活水平的不断提升，农家乐作为休闲农业和乡村旅游业的结合体，在全国各地如雨后春笋般广泛兴起。杭州梅家坞农家乐，，是以“十里梅坞”自然地理环境为依托，以茶文化为底蕴而发展起来的农家乐乡村旅游目的地，是西湖龙井茶保护区和主要的生产基地之一，也是杭州城郊极富盛名的农家自然村落和茶文化休闲观光旅游区。梅家坞的发展时间并不长，但是发展速度却极快。梅家坞农家乐在带来可观的游客数量和经济收入的同时，出现了一些不协调的现象。本文采用层次分析法，从环境、经济、社会三个方面对农家乐旅游可持续性指标进行权重、赋值。实地走访考察杭州梅家坞农家乐，对游客以及经营户的问卷调查，实地了解梅家坞农家乐的现状与存在问题，并以多功能农业的视角对其经济效益、环境效益、社会效益进行综合的评价和诊断，以期发现影响其综合效益的因素，提出梅家坞农家乐旅游可持续发展的对策和建议，亦希望能对其他地区农家乐旅游的发展给予经验借鉴。通过对梅家坞100份游客问卷以及40份经营户问卷调查，数据分析后得出结论：梅家坞农家乐经营收益可观，但缺乏统一的规划管理；经营项目单一，缺乏特色；经营管理人才缺乏，服务质量参差不齐；村内秩序混乱，拉客现象严重；环境容量超限，环境质量下降；农味不足，缺乏文化内涵；龙井茶以次充好，存在信任危机等。这些因为经济过快发展而带来的一系列负面效应影响了杭州梅家坞农家乐旅游的可持续发展。
[Abstract]:With the rapid development of the economy and the continuous improvement of people's living standards, as a combination of leisure agriculture and rural tourism, farming is springing up all over the country. It is a rural tourism destination of Nongjiale based on the natural geographical environment and tea culture, which is one of the main production bases and the Longjing Tea Reserve in West Lake. It is also a famous farmhouse natural village and tea culture leisure and sightseeing area in the suburbs of Hangzhou. The development time of Meijiawu is not long. But the pace of development is very fast. Meijiawu Nongjiayue brings considerable tourists and economic income, at the same time, there are some incongruous phenomena. This paper uses the Analytic hierarchy process, from the environment, economic, social three aspects of the agricultural tourism sustainability indicators weight, assignment, field visits to visit the Hangzhou Meijiawu Nongjiayue. To the tourists and operators of the questionnaire to understand the status quo and problems of Meijiawu Nongjiale, and multi-functional agricultural perspective of its economic, environmental and social benefits for comprehensive evaluation and diagnosis. In order to find out the factors that affect its comprehensive benefit, the paper puts forward the countermeasures and suggestions for the sustainable development of rural tourism in Meijiawu, and also hopes to offer experience and reference to the development of rural tourism in other regions. Through the questionnaire of 100 visitors and 40 household surveys in Meijiawu, the conclusion is drawn: the operating income of Nongjiale in Meijiawu is considerable, but it lacks of unified planning and management; The management project is single, lacks the characteristic; Lack of management talents and uneven service quality; The order in the village is chaotic and the phenomenon of soliciting guests is serious; The environmental capacity exceeds the limit and the environmental quality decreases; Lack of agricultural taste, lack of cultural connotation; There is a crisis of trust in Longjing tea. These negative effects have affected the sustainable development of farming tourism in Hangzhou Meijiawu.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;F323.4

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