旅行社社会责任研究

发布时间：2018-01-11 08:26

本文关键词：旅行社社会责任研究　出处：《四川师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：旅行社作为旅游业的龙头企业,在整合旅游资源、带动旅游业发展方面具有非常重要的作用。然而我国旅行社存在的社会责任感缺失的现象极为普遍,在产品方面,旅行社出现了产品质量普遍低下、服务质量差和低价竞争等问题；在员工方面,旅行社存在员工的薪酬特别是导游的薪酬问题,旅行社还向导游收取一些不合理费用等问题,这些都是旅行社对员工社会责任缺失的表现；在同行业竞争者方面,旅行社出现虚假宣传行为、低价倾销行为、混淆行为等社会责任缺失行为。所以,旅行社的社会责任问题越来越受到社会各界的关注。本文运用旅行社社会责任相关理论,指出了旅行社社会责任的含义、主体、对象和内容。本文结合我国旅行社行业特征,通过文献收集和对旅行社相关部门负责人、专家学者的走访调研,明确了旅行社社会责任缺失的原因、主要表现及影响,提出了增强旅行社社会责任的途径和方法。本研究成果对于改变旅行社行业形象,提升旅行社竞争力,促进旅游业的健康发展具有重要意义。
[Abstract]:Travel agencies, as the leading enterprises in tourism, play a very important role in integrating tourism resources and promoting the development of tourism. However, the lack of social responsibility of travel agencies in China is extremely common. In the product aspect, the travel agency has appeared the product quality generally to be low, the service quality is poor and the low price competition and so on; In terms of staff, the travel agency exists the salary of the staff, especially the salary of the tour guide, and the travel agency also collects some unreasonable fees from the tour guide. These are the manifestations of the lack of social responsibility of the travel agency to the staff; In the aspect of competitors in the same trade, the travel agency has the behavior of false propaganda, low price dumping, confusion and so on, so the problem of social responsibility of travel agency is paid more and more attention by all walks of life. Based on the theory of travel agency social responsibility, this paper points out the meaning, subject, object and content of travel agency social responsibility. Through the collection of documents and the relevant departments of travel agencies, experts and scholars to visit the investigation, the reasons for the lack of social responsibility of travel agencies, the main performance and impact. This paper puts forward the ways and methods to strengthen the social responsibility of travel agencies. The results of this study are of great significance for changing the image of travel agencies, promoting the competitiveness of travel agencies and promoting the healthy development of tourism.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270;F592.6

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