湖北武陵山区健康旅游资源评价及开发实证研究

发布时间：2018-01-13 03:13

本文关键词：湖北武陵山区健康旅游资源评价及开发实证研究　出处：《华中师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：旅游业的不断发展,已从传统的观光游览性质向更加多元化的方向发展,其中以获取健康为目的的健康旅游在迅速的崛起,成为旅游的新趋势。湖北武陵山区有着丰富的健康旅游资源,但其旅游开发的存在着严重滞后的现象。2011年湖北省率先在湘鄂渝黔四省中设立“武陵山少数民族经济社会发展实验区”,恩施州也将加快旅游业的发展列入了“十二五”规划中的重点项目,湖北武陵山区健康旅游的发展将进入全面提速的阶段。湖北武陵山区丰富的健康旅游资源是湖北武陵山区开发健康旅游的重要基础。本文以可持续发展观为指导,以湖北武陵山区为研究区,利用旅游学和地理学的理论和方法,对湖北武陵山区健康旅游开发进行定性与定量的分析研究,并采取了问卷调查的方法,分析与评价湖北武陵山区的健康旅游资源,提出了相关健康旅游产品的开发路径与策略。本文根据湖北武陵山区健康旅游资源研究资料,分析与评价了湖北武陵山区的温泉旅游资源、森林旅游资源和体育旅游资源的开发现状。目前湖北武陵山区的温泉、森林与体育旅游资源的开发存在着严重滞后现象,很多地方的旅游资源未得到有效的利用,造成了资源的浪费。同时采取问卷调查的方式,设计了湖北武陵山区健康旅游市场调查问卷,并进行了实地调研,总共发放了250份问卷,收回有效问卷209份。在此基础上进行了湖北武陵山区健康旅游者分析,主要是从健康旅游者的市场结构、旅游动机和行为特征三个方面进行分析。首先健康旅游者的在18-55这个年龄段的人数较多,性别比相当,男性略多,健康旅游的消费人群正在由高层次文化向中低文化层次转移；其次健康旅游者的旅游动机主要是强身健体与休息疗养这两个方面；最后健康旅游者比较偏向于自驾游,春季出行,旅游花费在500-3000元左右,在旅游目的地最长停留时间不超过15天。随后进行湖北武陵山区健康旅游客源市场分析,将目标市场定位为三级目标市场,主要目标是武汉城市圈与鄂西生态文化圈的省内主要城市。根据目标市场,进行相对应的健康旅游产品设计,主要是神农架、咸丰坪坝营、长阳和五峰这三个健康旅游产品。形象策划是将湖北武陵山区的定位为“中国健康旅游基地”。最后提出湖北武陵山区健康旅游的开发策略,主要是航母战略、加强基础设施建设、加强人才培养、品牌战略、区域营销策略和营销手段创新等六个方面。
[Abstract]:In 2011 , Hubei Province took the lead in setting up the experimental area of economic and social development of ethnic minorities in Hubei Province . In 2011 , Hubei Province took the lead in setting up the experimental area of economic and social development of ethnic minorities in Hubei Province . In 2011 , Hubei Province took the lead in the development of tourism industry in " 12th Five - Year Plan " , and the development of healthy tourism in Wuling Mountain area of Hubei Province will enter the stage of full speed . The abundant health tourism resources in the Wuling Mountain area of Hubei Province is an important basis for the development of healthy tourism in Wuling Mountain area of Hubei Province . This paper takes the sustainable development view as the guide , uses the theories and methods of tourism science and geography , analyzes and evaluates the health tourism resources in the Wuling Mountain area of Hubei Province , and puts forward the development path and strategy of relevant health tourism products . Based on the research data of health tourism resources in Wuling Mountain area of Hubei Province , this paper analyzes and evaluates the present situation of hot spring tourism resources , forest tourism resources and sports tourism resources in Wuling Mountain area of Hubei Province . Based on the analysis of the source market of healthy tourism in Wuling Mountain area of Hubei Province , the target market is located as the three - level target market . The main target is Wuhan city circle and the main city of Hubei eco - cultural circle . According to the target market , the relative health tourism product design is carried out , mainly the Shennongjia , Xiefeng Pingba camp , Changyang and Wufeng three health tourism products .

【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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