旅游综合体的评价研究

发布时间：2018-01-24 05:57

本文关键词： 旅游综合体层次分析法模糊综合评价法西溪湿地　出处：《沈阳师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：改革开放以来，随着城市化进程不断加快，人民生活水平得到显著提高，我国旅游业逐渐从大众旅游时代过渡到全民休闲时代。为更好满足大众休闲消费需求，集聚多种旅游功能、融合多种业态的旅游综合体应运而生。目前，旅游综合体正在成为推动当地旅游业发展的引擎，在促进旅游产业转型、景区升级等方面作用明显。本文力图通过对旅游综合体的评价研究，在理论研究和实践发展方面，为促进旅游综合体健康持续发展提供新视角和思路。在理论方面，本文从产业集群理论和生态学理论视角出发，基于旅游综合体的集群属性和共生属性，阐述了旅游综合体的理论基础；借助层次分析法，专家意见法等方法，确定了旅游综合体评价的指标体系。接下来，，基于模糊综合评价法对旅游综合体进行评价，通过建立评价的因素集和评语集，构建隶属函数，将模糊评价矩阵和权重系数进行复合运算得到最后的评价结果,实现了对旅游综合体评价的量化。本文的主要成果有：通过阐述研究背景、相关文献研究，从吸引物的角度对旅游综合体进行定义并分析了旅游综合体的发展模式，从宏观环境出发对它的形成条件进行了探索,从而使论文具有一定理论意义。分析了评价旅游综合体的指标体系；采用专家打分法进行加权平均获得了每个指标的权重；通过设计西溪湿地旅游区评价的调查问卷，并对其进行SPSS信度分析，从而确定了问卷的有效性，最后通过模糊综合评价法实现了对西溪湿地旅游综合体的评价,并提出了相关建议及启示。本文的目的在于通过以上分析，力图为各地旅游综合体的评价提供一个可参考的模型,并为旅游综合体的开发提供参考见,从而使论文具有一定现实意义。
[Abstract]:Since the reform and opening up, with the accelerating process of urbanization, the standard of living of the people has been significantly improved, the tourism industry of our country has gradually transitioned from the age of mass tourism to the age of leisure for all, in order to better meet the needs of the masses of leisure consumption. At present, the tourism complex is becoming the engine of promoting the development of local tourism and promoting the transformation of tourism industry. This paper tries to provide a new perspective and train of thought for promoting the healthy and sustainable development of tourism complex through the evaluation and research of tourism complex in theory and practice. In theory, from the perspective of industrial cluster theory and ecology theory, based on the cluster and symbiotic attributes of tourism complex, this paper expounds the theoretical basis of tourism complex; With the help of analytic hierarchy process, expert opinion method and other methods, the evaluation index system of tourism complex is determined. Then, based on fuzzy comprehensive evaluation method to evaluate tourism complex. Through the establishment of evaluation factor set and comment set, the membership function is constructed, the fuzzy evaluation matrix and the weight coefficient are combined to get the final evaluation result, and the quantification of tourism complex evaluation is realized. The main achievements of this paper are as follows: through expounding the research background and related literature research, this paper defines tourism complex from the angle of attraction and analyzes the development mode of tourism complex. Based on the macro environment, this paper explores its forming conditions, which makes the paper have certain theoretical significance, and analyzes the index system of evaluating tourism complex. The weighted average weight of each index is obtained by using expert scoring method. By designing a questionnaire to evaluate Xixi Wetland tourist area and analyzing its SPSS reliability, the validity of the questionnaire is determined. Finally, the evaluation of Xixi wetland tourism complex is realized by fuzzy comprehensive evaluation method, and the relevant suggestions and enlightenment are put forward. The purpose of this paper is to provide a reference model for the evaluation of tourism complex and to provide reference for the development of tourism complex through the above analysis, so that the paper has certain practical significance.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6

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