拼布艺术在陕西旅游纪念品中的应用与创新

发布时间：2018-01-26 02:50

本文关键词： 拼布艺术陕西拼布旅游纪念品品牌化　出处：《西安工程大学》2012年硕士论文　论文类型：学位论文

【摘要】：拼布艺术在我国有着悠久的发展历史，精湛的工艺、独特的审美以及丰富的载体吸引着众多的爱好者，近几年在中国更是掀起了一股热潮。随着社会压力的增大，旅游成为人们缓解身心压力的重要选择之一。在陕西旅游纪念品市场上能够看到一些拼布旅游纪念品的身影，但是在工艺、造型、实用性等方面还较为滞后。本论文将陕西地区拼布艺术、地域文化与旅游纪念品的契合点进行研究归纳，并得出相应结论。通过陕西拼布旅游纪念品的创新设计研究，以及品牌化策略的构想，为扩大目标购买群体提供了一定的理论参考。本论文主要进行以下四个方面的研究工作，并得出相应结论：首先，通过对拼布艺术的历史溯源、发展现状以及载体形式进行梳理归纳，分析出拼布艺术材质、色彩、图案的应用特色以及拼布艺术的审美特色。并从结构形式、色彩搭配、工艺技法三方面分析总结拼布艺术在现代设计中的应用与创新。其次，以陕西地域、人文特色以及相关艺术的分析为基础，从陕西地区拼布艺术的色彩、图案、材质以及载体形式方面进行研究，归纳出陕西地区拼布艺术的基本特色与审美特色。在对陕西拼布旅游纪念品进行市场调研以及问卷调查的基础上，分析陕西拼布旅游纪念品发展现状、消费者购买心理以及现存问题。再次，通过研究陕西拼布旅游纪念品现存问题，提出创新设计的必要性，从而进行创新设计构想的策略研究。创新设计构想策略从陕西拼布旅游纪念品的设计定位、主题、载体形式、包装外观以及品牌化运作等方面提出。并在创新设计中融入情感化设计理念与绿色设计思想。并得出创新设计构想策略的研究结论：（1）通过陕西拼布旅游纪念品的设计定位创新构想，将目标购买人群不仅仅局限于观光游客，同时符合当地人以及年轻市场的购买需求。（2）通过陕西拼布旅游纪念品的设计主题、载体形式以及包装外观的创新设计，提升其文化价值以及使用价值。（3）通过融入情感化设计理念与绿色设计思想，丰富陕西拼布旅游纪念品的文化内涵，迎合绿色环保、节约资源的可持续性发展主题。（4）通过品牌化运作策略研究，有利于陕西拼布旅游纪念品区别于其他竞争者，，发挥品牌化效应。最后，结合以上对陕西拼布旅游纪念品创新设计构想的策略研究结论，进行设计实践。通过设计实践来验证理论研究，并为陕西拼布旅游纪念品创新设计的探索提供例证。综上所述，本文对拼布艺术基本特色以及审美特色进行研究归纳，并针对陕西地区传统拼布艺术进行具体研究。分析陕西地区拼布旅游纪念品的发展现状以及存在问题，提出创新设计构想策略理论。通过设计实践检验理论研究，为陕西拼布旅游纪念品的设计创新提供了例证与理论参考，具有一定的研究意义。
[Abstract]:Patchwork art in China has a long history of development, exquisite technology, unique aesthetic and rich carrier to attract a large number of enthusiasts. In recent years, there has been an upsurge in China. With the increase of social pressure. Tourism has become one of the important options to relieve physical and mental pressure. In Shaanxi tourism souvenir market can see some cloth tourism souvenirs, but in the process, modeling. The practicability is still lagging behind. This paper will be the Shaanxi region of the art of cloth, regional culture and tourism souvenirs of the joint point of study summarized. Through the research on the innovative design of Shaanxi patchwork tourist souvenirs and the conception of brand strategy, this paper provides a certain theoretical reference for expanding the target purchasing group. This thesis mainly carries on the following four aspects of research work, and draws the corresponding conclusion: First of all, through tracing back to the history, development status and carrier form of the art of cloth combing and induction, analysis of the fabric art material, color. The application characteristics of pattern and the aesthetic characteristics of patchwork art are analyzed and summarized from three aspects: structure form, collocation of color, and technique of craftsmanship, and the application and innovation of the art in modern design are summarized. Secondly, based on the analysis of Shaanxi region, humanistic characteristics and related arts, the paper studies the color, pattern, material and carrier form of the art of cloth in Shaanxi. On the basis of the market investigation and questionnaire survey, the paper analyzes the current situation of Shaanxi patchwork tourism souvenirs. Consumer buying psychology and existing problems. Thirdly, the necessity of innovative design is put forward by studying the existing problems of Shaanxi patchwork tourist souvenirs. From the design orientation, theme and carrier form of Shaanxi patchwork tourist souvenirs. The packaging appearance and brand operation are put forward, and the emotional design idea and green design idea are incorporated into the innovative design. The research conclusion of the innovative design conception strategy is obtained. 1) through the innovative conception of design and orientation of Shaanxi patchwork tourist souvenirs, the target buying crowd is not only limited to tourists, but also meets the demand of local people and young market. Through the innovative design of the design theme, carrier form and packaging appearance of Shaanxi patchwork tourist souvenirs, its cultural value and use value are promoted. 3) through the integration of emotional design idea and green design idea, the cultural connotation of Shaanxi patchwork tourism souvenirs is enriched, which caters to the sustainable development theme of green environmental protection and saving resources. Through the study of brand operation strategy, it is advantageous for Shaanxi patchwork tourism souvenirs to be different from other competitors and bring into play the brand effect. Finally, combined with the above research conclusions of the innovative design concept of Shaanxi patchwork tourist souvenirs, carry on the design practice. Through the design practice to verify the theoretical research. It also provides an example for the exploration of innovative design of Shaanxi patchwork tourist souvenirs. To sum up, this article on the basic characteristics of cloth art and aesthetic characteristics of research induction. According to the traditional art of cloth patching in Shaanxi, the paper analyzes the current situation and the existing problems of the tourism souvenirs in Shaanxi. This paper puts forward the theory of innovative design conception and strategy, which provides an example and theoretical reference for the design innovation of Shaanxi patchwork tourist souvenirs through the theoretical research of design practice test, which has certain research significance.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;J528

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