游客对旅游区烟草销售的影响研究

发布时间：2018-02-02 02:14

本文关键词： 游客景区卷烟销售影响相关性　出处：《辽宁师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着人们生活水平的不断提高，越来越多的人选择在节假日出去旅游，一方面为了放松心情，缓解在平日工作学习中的劳累，另一方面也带动了旅游景区相关产业的发展，为旅游区带来了丰厚的利润。据统计，我国居民每年用于出行的花费正呈逐年增长之势，越来越多的普通百姓加入了旅游者的行列。但是，随着旅游人数的逐年增加，与快速增长的旅游收益相比，伴随而来的各种社会陋习以及不文明习惯充斥着各大景区，不仅影响着景区的优美风光，更重要的是，带来了各种安全隐患。每年因为游客吸烟引起的森林火灾、古建筑火灾比比皆是。当我们沉浸于游客带来的丰厚回报时，是否也该反思下，其负面影响所带来的巨大代价。本文以五台山风景区为例，通过2010、2011年的接待游客人数，景区零售户卷烟销售数量作为原始数据，采用相关性分析进行论证。本论文共分五部分。第一部分绪论是对本论文研究背景与研究方法的阐述。第二部分是文献综述与相关基本理论的阐述。第三部分是本论文的核心部分。通过对五台山景区的零售户销售数据进行统计分析，得出旅游景区游客数量变化与景区烟草销售两者之间存在的关系，，并对游客吸烟行为造成的影响进行简要分析。第四部分，在进行统计分析的基础上，总结得出游客对旅游区烟草销售的相关影响。第五部分，针对景区游客吸烟带来的一系列环境及安全问题，本文以五台山风景区为例，有针对性的提出提高景区管理水平的合理化建议以及对策。最后，在对本文基本数据综合分析的基础上，得出论题结论，并提出本文的局限之处及有待进一步研究的问题。
[Abstract]:With the continuous improvement of people's living standards, more and more people choose to travel on holidays, on the one hand, in order to relax the mood, ease the fatigue in the weekday work and study. On the other hand, it also promotes the development of tourism related industries, which brings rich profits for tourism areas. According to statistics, the annual expenditure of Chinese residents for travel is increasing year by year. More and more ordinary people join the ranks of tourists. However, with the number of tourism increasing year by year, compared with the rapid growth of tourism income, the accompanying social bad habits and uncivilized habits are filled with all kinds of scenic spots, not only affect the beautiful scenery of scenic spots. More importantly, it brings a variety of safety risks. Every year, because of the forest fires caused by tourists smoking, ancient building fires abound. When we immerse ourselves in the huge rewards brought by tourists, should we also reflect on it. The costs of its negative effects are enormous. This paper takes Wutai Mountain Scenic area as an example, through the number of tourists received in 2010 and 2011, the number of retail cigarette sales as the original data, using correlation analysis to demonstrate. This paper is divided into five parts. The first part is the introduction to the background and research methods of this paper. The second part is the literature review and related basic theories. The third part is the core part of this paper. Through the statistical analysis of the retail sales data of Wutai Mountain scenic spot, we can get the relationship between the tourist quantity change and the tobacco sales in the scenic area. And the impact of tourists smoking behavior is briefly analyzed. In the 4th part, on the basis of statistical analysis, the author summarizes the influence of tourists on tobacco sales in tourist areas. In the 5th part, aiming at a series of environmental and safety problems caused by tourists' smoking, this paper takes Wutai Mountain Scenic area as an example, and puts forward some reasonable suggestions and countermeasures to improve the management level of scenic spots. Finally, on the basis of the comprehensive analysis of the basic data in this paper, the conclusion is drawn, and the limitations of this paper and the problems to be further studied are put forward.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F426.8

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