秦皇岛市旅游业发展战略研究

发布时间：2018-02-08 15:18

本文关键词： 秦皇岛旅游业发展战略内外部环境 SWOT分析　出处：《燕山大学》2012年硕士论文　论文类型：学位论文

【摘要】：旅游业是以旅游资源为凭借、以旅游设施为条件，向旅游者提供旅行游览服务的行业。旅游业是第三产业的重要组成部分，被确定为国民经济的新的增长点，被誉为“无烟工业”、“无形贸易”。秦皇岛市是中国唯一一个以皇帝名号命名的城市，是中国第一批对外开放的沿海港口城市之一，是国家首批命名的优秀旅游城市，具有得天独厚的旅游资源优势和地理优势，旅游业发展历史悠久。但旅游业的发展速度缓慢，因此急需发展战略的指导。本文的写作不仅为秦皇岛市的旅游业发展制订了战略体系，指出了旅游业发展的重点，而且对秦皇岛市旅游经济的发展具有指导意义。文章采用归纳和演绎相结合的方法、案例分析法来完善秦皇岛市旅游业发展战略的制定。首先，通过阐述秦皇岛市旅游业发展战略研究的背景和意义，制定旅游业发展战略的原则和相关理论，为制定秦皇岛市旅游业发展战略提供了理论基础。其次，通过对秦皇岛市旅游业的内外部环境进行了分析，并采用SWOT分析法，指出了秦皇岛旅游业发展的优势、劣势、机遇、威胁，从而明确了秦皇岛旅游业发展战略制定的方向。最后，，通过青岛和大连旅游业发展战略的启示，提出了秦皇岛市旅游业发展战略的指导思想和目标，并针对秦皇岛市旅游业发展中出现的问题，制定了适合秦皇岛市旅游业自身发展的战略，同时也提出了实施发展战略的保障措施，以期对秦皇岛市旅游业的发展有所帮助。
[Abstract]:Tourism is an industry that provides tourist services to tourists on the basis of tourism resources and tourist facilities. Tourism is an important part of the tertiary industry and has been identified as a new growth point of the national economy. Known as "smokeless industry" and "invisible trade". Qinhuangdao is the only city in China named after the emperor, it is one of the first coastal port cities in China to open to the outside world, and it is the first batch of excellent tourist cities named by the state. With its unique advantages of tourism resources and geography, the tourism industry has a long history of development, but the speed of tourism development is slow. The writing of this paper not only makes a strategic system for the development of the tourism industry in Qinhuangdao, but also points out the key points of the development of the tourism industry, and has a guiding significance for the development of the tourism economy in Qinhuangdao. This article adopts the method of combining inductive and deductive, case analysis method to perfect the development strategy of Qinhuangdao's tourism. Firstly, the background and significance of the research on Qinhuangdao's tourism development strategy are expounded. The principles and related theories of formulating tourism development strategy provide a theoretical basis for the formulation of Qinhuangdao tourism development strategy. Secondly, the internal and external environment of Qinhuangdao tourism is analyzed, and the SWOT analysis method is used. The advantages, disadvantages, opportunities and threats of Qinhuangdao tourism development are pointed out, and the direction of Qinhuangdao tourism development strategy is clarified. Finally, through the enlightenment of Qingdao and Dalian tourism development strategy, This paper puts forward the guiding ideology and target of Qinhuangdao tourism development strategy, and aiming at the problems in Qinhuangdao tourism development, it formulates a strategy suitable for Qinhuangdao tourism development. At the same time, it also puts forward the safeguard measures to carry out the development strategy in order to help the development of Qinhuangdao tourism.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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