电视媒体对我国传统节日仪式的传播研究

发布时间：2018-02-09 06:52

本文关键词： 传统节日仪式电视媒介传播策略　出处：《重庆大学》2012年硕士论文　论文类型：学位论文

【摘要】：中华民族传统节日是我国数千年文化的凝聚与积淀，是文化记忆的重要形式。仪式是传统节日的文化表征与外在符号，最能体现人类的本质特征。传统节日是非物质文化遗产的有机组成部分，节日仪式则是传统节日内涵与意义的载体。在现代化语境下，节日仪式面临着严峻的传播危机。在社会各界文化自觉意识空前觉醒的前提下，保护传统文化与传统节日成为时代的最强音，也是文化的理性呼唤。如何保护和传承节日仪式成为我们必须面对的重大课题。电视作为我国覆盖面最广的大众媒介，具有传承社会文化遗产、保护民族优秀文化的重要功能。电视技术的出现为传播传统节日仪式提供了必要的技术支持，也给节日仪式带来了前所未有的机遇，使其突破时空的限制而成为全国共享的活动。电视传播传统节日仪式的实践历经几十年的发展日臻完善，传统节日仪式实现了更大地理范围内的传递。节目类型的多样化不仅满足了人们多样化的精神需求，也为电视传播节日仪式的理论研究提供了样本。但不容忽视的是，电视传播活动还存在诸多不足之处，有效的改进方法与措施能够更好的传播节日仪式，实现其文化意义的传递。本文以传统节日仪式为研究对象，全文共分为四个部分：第一部分从当前节日仪式遭遇的尴尬处境出发，分析了造成节日仪式式渐衰微的深层次原因，同时总结电视媒体在传播节日仪式方面的努力；第二部分运用文化学、民俗学等相关理论分析了传统节日的概念、特点以及节日仪式的概念、特点、范围和分类，论证了节日与仪式之间的辩证关系，指出节日仪式在当代社会的功能价值；第三部分运用大众传播学、广播电视学、品牌传播学等相关理论，，提出电视媒介传播传统节日仪式的必要性与现实性，同时归纳总结电视媒介传播传统节日仪式的类型，深入分析电视传播节日仪式的不足之处及问题出现的原因，提出了电视传播节日仪式应从为传播讯息注入文化内涵、从反馈渠道增强互动性、传媒组织的公共利益维护目标以及树立品牌意识，打造有竞争力品牌的相应对策；第四部分对全文进行小结。
[Abstract]:The traditional festival of the Chinese nation is the condensation and accumulation of Chinese culture for thousands of years and the important form of cultural memory. Ceremony is the cultural symbol and external symbol of the traditional festival. The traditional festival is an organic part of the intangible cultural heritage, and the festival ceremony is the carrier of the connotation and meaning of the traditional festival. The festival ceremony is facing a severe communication crisis. Under the premise of the unprecedented awakening of cultural consciousness from all walks of life, the protection of traditional culture and traditional festivals has become the strongest sound of the times. It is also the rational call of culture. How to protect and inherit the festival ceremony has become an important subject that we must face. As the most extensive mass media in China, TV has the important function of inheriting the social and cultural heritage and protecting the excellent national culture. The emergence of television technology provides the necessary technical support for the dissemination of traditional festival ceremonies. It has also brought unprecedented opportunities to the festival ceremony, making it an activity shared by the whole country through the restriction of time and space. The practice of the traditional festival ceremony of television communication has been improving day by day after decades of development. The diversity of program types not only meets the diverse spiritual needs of people, but also provides a sample for the theoretical study of festival rituals in television communication. There are still many shortcomings in TV communication activities. Effective improvement methods and measures can better spread the festival ceremony and achieve the transmission of its cultural significance. This article takes the traditional festival ceremony as the research object, the full text is divided into four parts altogether: the first part starts from the awkward situation which the present holiday ceremony encounters, has analyzed the deep level reason which causes the holiday ceremony style to decline, At the same time, it summarizes the efforts of TV media in spreading holiday ceremonies. The second part analyzes the concept, characteristics, scope and classification of traditional festivals by using cultural, folklore and other relevant theories. It demonstrates the dialectical relationship between festival and ceremony, and points out the function value of festival ceremony in contemporary society. The third part uses relevant theories such as mass communication, radio and television, brand communication, etc. This paper puts forward the necessity and reality of the traditional festival ceremony of TV media communication, and summarizes the types of traditional festival ceremony of TV media communication, and deeply analyzes the deficiency of TV communication festival ceremony and the causes of the problems. The paper puts forward that the festival ceremony of TV communication should inject the cultural connotation into the communication information, enhance the interaction from the feedback channel, maintain the public interest of the media organization, and establish the brand consciousness and the corresponding countermeasures to build the competitive brand. Part 4th summarizes the full text.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：K892.1;G206.2

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