论旅游业对贵州民族地区文化软实力建设的作用与影响

发布时间：2018-02-09 11:54

本文关键词： 民族地区旅游业文化软实力协同　出处：《贵州民族研究》2013年06期 　论文类型：期刊论文

【摘要】：旅游业作为当前民族地区文化软实力建设的重要渠道之一,其对贵州民族地区文化软实力建设有着积极作用与消极影响。总体上看,旅游业发展从向心力、创新力和传播力三个方面推动了贵州民族地区文化软实力的提升,但在旅游产品开发、旅游文化创意和旅游营销宣传等方面存在的问题,给贵州民族地区文化软实力建设也带来了一些不利的影响因素。在此基础上,探讨旅游业协同促进下贵州民族地区文化软实力建设的对策建议。
[Abstract]:As one of the important channels for the construction of cultural soft power in ethnic minority areas, tourism plays a positive and negative role in the construction of cultural soft power in Guizhou ethnic areas. Three aspects of innovation and communication power have promoted the promotion of cultural soft power in Guizhou ethnic areas, but there are some problems in tourism product development, tourism cultural creativity and tourism marketing promotion. It also brings some unfavorable factors to the construction of cultural soft power in Guizhou minority areas. On this basis, the countermeasures and suggestions for the construction of cultural soft power in Guizhou minority areas under the cooperative promotion of tourism industry are discussed.
【作者单位】：五邑大学;
【分类号】：F592.7;G127

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