韩国旅华客源市场研究

发布时间：2018-02-09 18:08

本文关键词： 韩国客源市场战略策划　出处：《资源开发与市场》2013年07期 　论文类型：期刊论文

【摘要】：随着社会经济的发展和对外开放程度的提升,我国的入境旅游特别是周边国家的旅华市场得到了快速发展。韩国作为我国最大的客源国,研究其旅华客源市场状况,对于将我国打造成为国际一流的出境旅游目的地具有重要的意义。从韩国旅华客源市场发展历程入手,从市场规模、旅游消费支出、旅游目的及活动、游客构成情况、访问目的地、游客访问季节分布等多个方面分析了韩国旅华客源市场的发展现状。在对我国旅华游客旅游评价的基础上,针对韩国旅华市场开发中存在的问题提出了基于4P市场营销组合、基于旅游6要素发展措施的市场开发战略策划,以期为韩国及其他客源国(地区)旅游市场开发提供一定的参考与借鉴。
[Abstract]:With the development of social economy and the improvement of the degree of opening to the outside world, China's inbound tourism market, especially that of the neighboring countries, has been developing rapidly. As the largest source of tourists in China, South Korea has studied the situation of its tourist market in China. It is of great significance to build our country into an international first-class outbound tourist destination. Starting with the development of the South Korean tourist market in China, we can start with the scale of the market, the expenditure of tourism consumption, the purpose and activities of tourism, and the composition of tourists. This paper analyzes the current situation of the South Korean tourist market in China from the aspects of destination, seasonal distribution, etc. On the basis of the evaluation of Chinese tourists in China, In view of the problems existing in the market development of South Korea in China, this paper puts forward the strategic planning of market development based on 4P marketing mix and the measures of developing tourism six elements. In order to provide certain reference and reference for South Korea and other tourist countries (regions) tourism market development.
【作者单位】：安徽师范大学国土资源与旅游学院旅游发展与规划研究中心;
【基金】：国家自然科学基金项目(编号:41171115)
【分类号】：F593.126

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