旅游高峰期景区游客引力分流调度模型研究——以九寨沟风景区为例

发布时间：2018-02-10 23:54

本文关键词： 高峰期调度游客分流时空负荷引力模型　出处：《旅游科学》2013年06期 　论文类型：期刊论文

【摘要】：高峰期景区游客分流一直是国内外景区管理的热点问题。景区管理者通过分流调度资源的合理分配,引导控制游客在景区的分布,使景区各景点负荷均衡,而高峰期景区的分流资源通常无法满足景点游客的需求。本文根据景区分流资源的特性,统一确定了景区的分流能力,构建了景区景点需求与调度资源的引力分流调度模型,提出了基于引力模型的分流调度算法,并以九寨沟为例进行实证分析。该算法在优先满足需求景点的负荷均衡的同时,考虑了游客因等待产生的满意度惩罚。算法利用引力模型计算出景点与资源点的引力测度值,并以测度值为依据,按景点负荷降序对分流资源进行匹配调度,确保负荷率高的景点优先获得与之匹配度高的分流资源。由选取的九寨沟实证景点分析表明,以景点与资源点引力测度为依据进行调度,比目前单独以景点人数、资源距离或资源分流能力为调度依据更有效。本文的研究将为旅游管理决策者和对该领域感兴趣的研究者提供参考。
[Abstract]:During the peak period, tourist diversion has always been a hot issue in the management of scenic spots at home and abroad. Through the rational allocation of distribution of resources, the managers of scenic spots can guide and control the distribution of tourists in the scenic spots, so as to balance the load of scenic spots. According to the characteristics of the diverting resources of scenic spots, this paper determines the distributary ability of scenic spots, and constructs the gravity shunt scheduling model of scenic spots demand and scheduling resources. A distributary scheduling algorithm based on gravity model is proposed, and an example of Jiuzhaigou is given. The algorithm calculates the gravity measure value of the scenic spot and the resource point by using the gravity model, and according to the measure value, carries on the matching dispatch to the distributary resource according to the scenic spot load descending order. The analysis of the selected Jiuzhaigou scenic spots shows that according to the gravity measurement of scenic spots and resource points, the number of scenic spots is higher than the number of scenic spots at present. Resource distance or resource diversion ability is more effective for scheduling. The research in this paper will provide a reference for tourism management decision makers and researchers interested in this field.
【作者单位】：四川大学商学院;九寨沟风景名胜区管理局;
【基金】：国家高技术研究发展(863计划)重大项目“基于时空分流管理模式的RFID技术在自然生态保护区和地震遗址的应用研究”(2008AA04A107) 国家自然科学基金重大国际合作项目“面向西部旅游经济与生态环境可持续发展的低碳景区集成管理模式研究”(71020107027);国家自然科学基金面上项目“景区旅游高峰期游客潮流分布优化控制管理策略研究”(71371130)
【分类号】：F592.7;F224

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