苏州工业园区商务旅游的成功实践及其示范价值研究

发布时间：2018-02-20 21:37

本文关键词： 苏州工业园区商务旅游实践示范价值　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：2010年4月,国家旅游局授予苏州工业园区首个国家“商务旅游示范区”称号,认为园区商务旅游的开展对国内其他地区具有良好的示范价值。本文试图通过对苏州工业园区商务旅游成功实践及示范价值的针对性研究,进一步探索发展商务旅游的新途径、新思路和新模式,从而为商务旅游进一步的繁荣发展提供理论与实际的借鉴。文章首先对商务旅游的理论及国内外的研究进展进行了研究,阐述了商务旅游的概念、类型、特征以及国内外的研究进展。接着,对苏州工业园区商务旅游实践进行了梳理,剖析了传统旅游发展模式在苏州工业园区应用上的困境,指出了园区发展商务旅游的优势以及面对的挑战,并且回溯了园区商务旅游成功实践的历程。在此基础上,对苏州工业园区商务旅游发展的示范价值进行了总结和归纳,认为“工商旅居”模式具有原创性特征,技术规范具有推广价值,发展理念具有可借鉴意义。文章最后,还对商务旅游发展的必备条件和园区发展商务旅游存在的不足进行了分析,并对未来研究进行了展望。
[Abstract]:In April 2010, the National Tourism Administration awarded Suzhou Industrial Park the title of "Business Tourism demonstration Zone", It is believed that the development of business tourism in Suzhou Industrial Park has good demonstration value to other areas in China. This paper attempts to explore new ways to develop business tourism through the study of successful practice and demonstration value of business tourism in Suzhou Industrial Park. New ideas and new models provide theoretical and practical reference for the further prosperity and development of business tourism. This paper first studies the theory of business tourism and the research progress at home and abroad, expounds the concept, types, characteristics and research progress of business tourism at home and abroad, and then combs the practice of business tourism in Suzhou Industrial Park. This paper analyzes the difficulties of the application of traditional tourism development mode in Suzhou Industrial Park, points out the advantages and challenges faced by the park in developing business tourism, and traces back to the course of successful practice of business tourism in the park. This paper summarizes and summarizes the demonstration value of the development of business tourism in Suzhou Industrial Park, and concludes that the mode of "Industrial and Commercial residence" has the original characteristics, the technical specification has the promotion value, the development idea has the reference significance. It also analyzes the necessary conditions for the development of business tourism and the shortcomings of the development of business tourism in the park, and looks forward to the future research.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;F727

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