江西红色旅游传播的政治经济学研究

发布时间：2018-02-21 14:25

本文关键词： 红色旅游传播政治经济学　出处：《浙江工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：江西红色旅游资源丰富,红色旅游发展迅猛,成为江西旅游业发展最具磁力的招牌,是江西在中部崛起重要的经济支柱。江西应该充分发挥江西独特的红色资源优势,努力打造江西红色品牌,实现江西经济又好又快发展。本文运用了传播要素、传播功能等传播学相关理论,从政治经济学角度,对江西红色旅游的传播进行分析。通过分析江西红色旅游的兴起,归纳出江西红色旅游的内涵与特征,罗列出江西红色旅游资源,并总结了其特征。运用传播功能理论,分析了江西红色旅游传播的价值。事物是相互联系相互作用的,江西红色旅游的传播促进了政治、经济、文化的发展,同样,政治、经济、文化的发展也会促进红色旅游的传播。本研究综合了政治、经济、文化等方面,分析了江西红色旅游盛行的动因。但是江西红色旅游传播也存在着不足点,本文在最后一部分提出了江西红色旅游的发展策略,以望对江西红色旅游的发展提供可行性策略,进而促进江西旅游业的发展。本文创新点就是在分析江西红色旅游传播动因以及价值基础上,提出了相关的具的发展策略,将红色文化与校园文化相结合,以生动有趣的竞赛形式展现在人们面前,有助调动人们对红色旅游的兴趣,促进红色旅游的发展。
[Abstract]:Jiangxi is rich in red tourism resources and the rapid development of red tourism has become the most attractive sign for Jiangxi's tourism development and an important economic pillar for Jiangxi's rise in the central region. Jiangxi should give full play to Jiangxi's unique red resource advantages. Strive to build Jiangxi red brand, to achieve good and rapid economic development in Jiangxi. This paper analyzes the spread of Jiangxi's red tourism from the angle of political economy by using the relevant theories of communication, such as communication elements and communication functions, and analyzes the rise of Jiangxi's red tourism. This paper sums up the connotation and characteristics of Jiangxi red tourism, lists Jiangxi red tourism resources, and summarizes its characteristics. Using the theory of communication function, it analyzes the value of Jiangxi red tourism communication. The spread of red tourism in Jiangxi has promoted the development of politics, economy and culture. Similarly, the development of politics, economy and culture will also promote the spread of red tourism. This paper analyzes the causes of the prevalence of red tourism in Jiangxi Province. However, there are some shortcomings in the spread of red tourism in Jiangxi Province. In the last part, this paper puts forward the development strategy of red tourism in Jiangxi Province, in order to provide feasible strategies for the development of red tourism in Jiangxi Province. Then promote the development of Jiangxi tourism. The innovation of this paper is based on the analysis of Jiangxi red tourism communication motivation and value, put forward the relevant development strategy, combine red culture with campus culture, and display in front of people with vivid and interesting competition form. It helps to arouse people's interest in red tourism and promote the development of red tourism.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;G206

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