基于消费者原真性模型的南丹白裤瑶民族文化旅游开发研究

发布时间：2018-02-21 22:18

本文关键词： 原真性南丹白裤瑶旅游开发　出处：《广西大学》2013年硕士论文　论文类型：学位论文

【摘要】：南丹白裤瑶民族有着丰富灿烂的民族文化,在拥有如此丰富旅游资源的基础上,如何进行科学合理的旅游开发是摆在人们面前的关键问题。对于旅游学研究来说,原真性研究有着重要的意义,而对于民族文化型景区(点)而言,原真性的研究对民族地区民族文化旅游的发展具有指导意义。2010年,托马斯和文森那提出了基于消费者的原真性模型,这篇文章试图将模型引入到南丹民族文化旅游开发中来,并为南丹白裤瑶民族文化旅游开发提供建议。首先,文章采取后现代主义的立场,结合构建主义的观点认为原真性是一种社会性的感知或体验,是个体构造和评价的结果,是可以测量的。并且,旅游开发者是能够影响旅游地的原真性程度的,旅游开发者通过科学的开发方法可以增强旅游地旅游者的原真性体验。其次,文章采用的是基于消费者的原真性模型,目前,该模型被国外学者提出。但消费者的结构性倾向会对民族文化的原真性体验造成较大的影响。于是,在南丹民族文化旅游大环境下能否将该模型应用于南丹民族文化的旅游开发当中或该模型是否需要进行相关修正都仍需考证。文章将通过问卷调查的方式,从南丹白裤瑶旅游者中获取一手资料。通过所获得的样本数据对该模型进行验证。最后,根据研究所得结论,文章从游客的旅游动机、游客对景区的客观主义原真性和存在主义原真性体验方面对南丹白裤瑶民族文化旅游的开发提出具体建议。
[Abstract]:Nandan Bai Kuyao nationality has rich and splendid national culture. On the basis of such rich tourism resources, how to carry out scientific and reasonable tourism development is a key issue in front of people. The study of the original truth is of great significance, but for the scenic spots of ethnic culture, the study of the original truth has a guiding significance for the development of the ethnic cultural tourism in the ethnic areas. In 2010, Thomas and Wensenner put forward the original model based on consumers. This paper attempts to introduce the model into the development of Nandan ethnic culture tourism and provide suggestions for the development of cultural tourism of Nandan Bai Kuyao nationality. First of all, the article takes the postmodernism standpoint, unifies the constructivism viewpoint to think that the original truth is a kind of social perception or the experience, is the individual construction and the appraisal result, is may measure. Tourism developers can influence the original authenticity of tourist destinations, and tourism developers can enhance the original experience of tourists through scientific development methods. Secondly, the paper adopts the original model based on consumers, which has been proposed by foreign scholars. However, the structural tendency of consumers will have a great impact on the original experience of national culture. Whether the model can be applied to the tourism development of Nandan ethnic culture or whether the model needs to be revised still needs to be verified. The primary data were obtained from the tourists of Nandan White Kuyao, and the model was verified by the sample data obtained. Finally, according to the conclusion of the study, the paper puts forward some concrete suggestions on the development of cultural tourism of Nandan Bai Kuyao nationality from the aspects of tourists' tourist motivation, tourists' objectivism truthfulness and existentialism authentic experience.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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