龙山县民俗文化旅游资源开发研究

发布时间：2018-02-24 17:10

本文关键词： 龙山县民俗文化旅游资源开发　出处：《吉首大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着湖南省吹响进一步加快旅游产业发展的号角，龙山县被列入了全省20个旅游重点县，从龙山县的民俗旅游资源开发现况出发，重点从文化产业和旅游产业的角度分析，提出更好的开发战略，将龙山县打造成为国家历史文化名县、国家级风景名胜区、世界文化遗产、知名旅游目的地，是本文研究的落脚点。本文从民俗学、旅游学交叉渗透研究的角度入手，参考民俗文化理论、旅游竞争优势理论等相关理论，结合文献资料研究与资源实地调查考证两种研究方法，综合分析龙山县旅游产业的优势和存在的问题并制定开发龙山县民俗文化旅游资源的总体战略和定位，提出实施资源的开发战略和保障机制，以期对龙山县民俗文化旅游资源的保护与开发的研究工作提供一些帮助，，实现旅游的经济与文化效益的双赢。论文由六部分组成，可分为以下几方面：第一章为绪论。从选题的背景入手，阐明本文的选题意义、研究思路及研究方法，并对国内外民俗文化旅游现状进行梳理，此外，对民俗文化旅游资源的相关概念和理论基础进行了界定和分析，为下文分析提供相应的理论基础。最后，指出目前研究的不足，说明本文研究内容及可能的创新点；第二章阐述龙山县民俗文化旅游资源的概况。探讨龙山县的基本情况、龙山县民俗文化旅游资源的内容、龙山县民俗文化旅游资源的开发现状以及该县现有开发中存在的问题，以为下文的分析奠定基础；第三章采用SWOT方法分析龙山县民俗文化旅游资源开发的优势与不足。这部分主要是为了分析龙山县民俗文化旅游资源开发的优势、劣势、机遇和威胁，为旅游资源开发策略的制定奠定基础；第四章主要介绍龙山县民俗文化旅游资源开发策略。根据第三章的分析结果，提出龙山县民俗文化旅游资源开发策略，即旅游产品开发、旅游营销体系建设、投融资体系的建立以及新型管理和运行机制的建立，促进龙山民俗文化旅游业的可持续发展；第五章主要介绍龙山县民俗文化旅游资源开发保障机制。根据以上各章分析，在系统分析国内外民俗文化旅游发展的基础上，提出实施龙山县民俗文化旅游资源开发保障机制，主要包括：完善人才培养机制，完善基础设施建设机制，加强政府的扶持与指导机制，建立可持续发展机制等；最后为结论与讨论。得出文章研究结论，对今后的研究方向提出展望。
[Abstract]:With the sound of the horn of Hunan Province to further speed up the development of the tourism industry, Longshan County has been listed among the 20 key tourist counties in the province. Starting from the current situation of the development of folklore tourism resources in Longshan County, it focuses on analyzing the cultural industry and the tourism industry. A better development strategy is put forward to build Longshan County into a national historical and cultural county, a national scenic spot, a world cultural heritage and a famous tourist destination, which is the foothold of this paper. In this paper, from the perspective of folklore and tourism cross-penetration research, referring to the theory of folk culture, tourism competitive advantage theory and other related theories, combined with the literature research and field investigation of resources, two research methods, such as folklore culture theory, tourism competitive advantage theory and so on, are discussed in this paper. This paper comprehensively analyzes the advantages and problems of the tourism industry in Longshan County, formulates the overall strategy and orientation for the development of tourism resources of folk-custom culture in Longshan County, and puts forward the development strategy and guarantee mechanism of implementing the resources. In order to provide some help for the protection and development of tourism resources of folklore culture in Longshan County, and realize the win-win of economic and cultural benefits of tourism. The thesis consists of six parts, which can be divided into the following aspects:. The first chapter is the introduction. Starting with the background of the topic, this paper expounds the significance of the topic, research ideas and research methods, and domestic and foreign folklore culture tourism status quo, in addition, This paper defines and analyzes the related concepts and theoretical basis of folk-custom cultural tourism resources, which provides the corresponding theoretical basis for the following analysis. Finally, it points out the deficiencies of the present research, and explains the contents and possible innovations of this paper. The second chapter expounds the general situation of tourism resources of folklore culture in Longshan County, discusses the basic situation of Longshan County, and discusses the content of folklore cultural tourism resources in Longshan County. The present situation of the development of folklore cultural tourism resources in Longshan County and the problems existing in the present development of this county lay the foundation for the analysis below; The third chapter uses SWOT method to analyze the advantages and disadvantages of the development of tourism resources of folklore culture in Longshan County, which is mainly to analyze the advantages, disadvantages, opportunities and threats of the development of tourism resources of folklore culture in Longshan County. To lay the foundation for the development strategy of tourism resources; Chapter 4th mainly introduces the development strategy of tourism resources of folklore culture in Longshan County. According to the analysis results of the third chapter, it puts forward the development strategy of folk-custom culture tourism resources in Longshan County, that is, the development of tourism products and the construction of tourism marketing system. The establishment of investment and financing system and the establishment of new management and operation mechanism to promote the sustainable development of Longshan folk culture tourism; Chapter 5th mainly introduces the development and guarantee mechanism of folklore culture tourism resources in Longshan County. According to the above chapters, it systematically analyzes the development of folklore culture tourism at home and abroad. This paper puts forward the implementation of the mechanism of developing tourism resources of folklore culture in Longshan County, which mainly includes: perfecting the mechanism of personnel training, perfecting the mechanism of infrastructure construction, strengthening the support and guidance mechanism of the government, establishing the mechanism of sustainable development and so on; Finally, the conclusion and discussion are given, and the future research direction is prospected.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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