南京市农家乐专业村发展研究

发布时间：2018-02-25 10:08

本文关键词： 南京市农家乐专业村可持续发展　出处：《南京农业大学》2013年硕士论文　论文类型：学位论文

【摘要】：如今,农家乐已经发展成为中国农民多元化生存发展的成功典范,依托农家乐,可以使粮食资源得到充分利用,同时为农民提供了另一种生存、生活方式。当一个村中的农家乐经营户达到一定的数量规模,便可以称之为农家乐专业村。目前南京农家乐旅游专业村的建设已有一定规模,成为农业旅游的重要组成部分。农家乐以村为单位,大规模地发展,在发展的过程中,还存在区域发展不平衡,农业资源没有得到充分利用；产品同质化现象较严重,影响农家乐专业村的持续发展；营销宣传手段单一品牌化不强；管理和服务水平不高等问题,这需要我们把衣家乐专业村作为研究对象,进行整体考虑。因此,农家乐专业村的可持续发展显得十分重要。本文的研究就是通过对南京市农家乐专业村具体现状的调查,发现南京市农家乐专业村存在的问题,找出制约其可持续发展的因素,提出解决南京市农家乐专业村存在问题的对策,并为其他农家乐专业村的发展提供借鉴,从而保证农家乐专业村的可持续发展。论文绪论部分介绍选题依据、研究目的及意义,国内外研究动态,研究内容及创新之处等。第一章论述农家乐与农家乐专业村的相关概念、农家乐专业村的产生背景、发展历程、特点、与相关旅游类型的关系。第二章介绍南京市农家乐专业村发展现状及其存在问题。包括南京市衣家乐专业村发展历程、特色与效益、经营模式、存在问题。第三章运用可持续发展理念从协调区域发展、解决旅游产品同质化、加强宣传及市场开发、规范管理和服务方面对南京市农家乐专业村存在的问题提出对策。第四章以汤山七坊的可持续发展为个案分析,包括南京市汤山七坊的发展概况、SWOT分析、可持续发展的研究。
[Abstract]:Today, Nongjiayue has developed into a successful example of the diversified survival and development of Chinese farmers. Relying on Nongjiale, we can make full use of food resources and at the same time provide another kind of survival for farmers. Lifestyle. When the number of farmers in a village reaches a certain scale, it can be called the Nongjiale Professional Village. At present, the construction of the Nongjiale Tourism specialized Village in Nanjing has already been on a certain scale. As an important part of agricultural tourism, Nongjiale develops on a large scale with villages as the unit. In the process of development, there is imbalance in regional development, agricultural resources are not fully utilized, and the phenomenon of homogenization of products is more serious. It affects the sustainable development of Nongjiale Professional Village; the single brand marketing means is not strong; the management and service level is not high. This requires us to take the Yijiale Professional Village as the research object and consider it as a whole. Therefore, the sustainable development of Nongjiale Professional Village is very important. The research of this paper is to find the problems of Nongjiale Professional Village in Nanjing through the investigation of the present situation of Nongjiale Professional Village in Nanjing. Find out the factors that restrict its sustainable development, put forward the countermeasures to solve the problems in Nanjing Nongjiale Professional Village, and provide reference for the development of other Nongjiale specialized villages. In order to ensure the sustainable development of the Nongjiale specialized village, the introduction of the paper introduces the basis of the topic, the purpose and significance of the research, and the domestic and foreign research trends. The first chapter discusses the related concepts of Nongjiale and Nongjiale professional village, the background, development process and characteristics of Nongjiale professional village. The second chapter introduces the present situation and existing problems of the Nongjiale Professional Village in Nanjing, including the course of development, characteristics and benefits, and the management model of the village, including the history of the development of Yijiale Professional Village in Nanjing, the characteristics and benefits of the village, and the management model of the village. The third chapter uses the concept of sustainable development to coordinate regional development, to solve the problem of homogenization of tourism products, and to strengthen publicity and market development. In the aspect of normative management and service, countermeasures are put forward to the problems existing in Nanjing Nongjiale specialized Village. Chapter 4th takes the sustainable development of Tangshan No.7 Square as a case study, including the development situation of Tangshan No.7 Square in Nanjing and the study of sustainable development.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F327;F592.7

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