来蓉欧美旅游者旅游行为特征研究

发布时间：2018-02-28 12:10

本文关键词： 欧美旅游者旅游者行为成都市发展建议　出处：《四川师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：摘要：成都作为四川省的省会,是中外游客来川的重要出入境口岸。近年来,成都与全国其他副省级城市相比,接待国内旅游者人数排名靠前,但接待境外旅游者人数的排名却靠后,由此可见,入境旅游已经成为了成都旅游发展中的软肋。目前学者们对欧美旅游者在川旅游行为的研究相对较少。对来蓉欧美旅游者的旅游行为特征进行研究可以为政府和旅游经营主体科学地进行旅游线路和景区的规划提供基本的信息；可以使他们根据旅游者的行为特点来进行市场细分,从而提供更有针对性的旅游产品,采用合适的市场营销策略；有助于他们明晰旅游服务中的薄弱环节,从而针对性地进行服务质量的提升；有利于政府、景区等更好地进行游客管理等等。总之,对来蓉欧美旅游者行为特征的研究对于成都开拓国际旅游市场、更新成都旅游形象、提高成都旅游的知名度以及建设国际旅游城市具有重要意义。笔者主要采用了问卷调查和深度访谈方法对来蓉欧美旅游者的旅游行为特征进行研究。本文共分为六个部分：首先,介绍了本文的研究背景和意义,界定了旅游者行为的概念,对国内外旅游者行为研究的相关文献资料进行了回顾和评述。第二,从旅游消费者行为学、旅游心理学、旅游者空间行为模式等角度来构建本文研究的理论基础。第三,对来蓉欧美旅游者的社会人口统计特征和游前行为进行了分析,包括旅游动机、信息搜寻行为、旅游决策行为影响因素、对成都市旅游景点的感知情况。第四,分析了欧美旅游者在成都旅游过程中的行为特点,包括空间行为、停留时间以及在食物、住宿设施、旅游资源、娱乐方式、购物方面的选择偏好。第五,对欧美旅游者的游后行为进行了分析,包括对成都市主要景区的评价、对旅游六要素的服务质量评价、旅游前后对成都市的感知印象差异以及重游和推荐意愿。最后,根据来蓉欧美旅游者的旅游行为特征,从旅游产品的开发和升级、市场营销、区域旅游合作、基础设施的改善和传统文化的保护五个方面提出了对成都市旅游发展的建议。
[Abstract]:Abstract: Chengdu, as the capital of Sichuan Province, is an important entry and exit port for Chinese and foreign tourists. In recent years, compared with other sub-provincial cities in China, Chengdu ranks first in the number of domestic tourists. However, the number of tourists received from abroad is ranked at the bottom of the list, so it can be seen that. Inbound tourism has become a weak point in the development of Chengdu tourism. At present, scholars have relatively few studies on the tourism behavior of European and American tourists in Sichuan. The study on the characteristics of tourism behavior of tourists from Europe and the United States can be done for the government and the United States. The main body of tourism management scientifically carries on the tourism route and the scenic spot plan to provide the basic information; It can make them carry on market segmentation according to the characteristics of tourists' behavior, so as to provide more targeted tourism products, adopt appropriate marketing strategies, and help them to identify the weak links in tourism services. In short, the study on the behavior characteristics of tourists from Europe and the United States to Chengdu will open up the international tourism market and update the tourism image of Chengdu. It is of great significance to improve the popularity of Chengdu tourism and to build an international tourist city. The author mainly uses questionnaires and in-depth interviews to study the characteristics of tourism behavior of tourists from Europe and the United States. This paper is divided into six parts: firstly, the research background and significance of this paper are introduced. This paper defines the concept of tourist behavior, reviews and comments the relevant literature of tourist behavior research at home and abroad. Second, from the perspective of tourism consumer behavior, tourism psychology, Third, it analyzes the social and demographic characteristics and pre-tour behavior of tourists from Europe and the United States, including tourism motivation, information search behavior, and so on. The influence factors of tourism decision behavior, the perception of Chengdu tourist attractions. 4th, analyzed the behavior characteristics of European and American tourists in Chengdu tourism process, including spatial behavior, stay time and food, accommodation facilities, tourism resources. Entertainment mode, shopping preferences. 5th, the post-tour behavior of European and American tourists is analyzed, including the evaluation of the main scenic spots in Chengdu, the evaluation of the service quality of the six elements of tourism, The difference in perception of Chengdu before and after travel, and the willingness to revisit and recommend. Finally, according to the characteristics of tourism behavior of tourists from Europe and the United States, from the development and upgrading of tourism products, marketing, regional tourism cooperation, Suggestions on the development of tourism in Chengdu are put forward in five aspects: improvement of infrastructure and protection of traditional culture.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224

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