洛阳牡丹花会市场化运作经济效益研究

发布时间：2018-03-02 04:23

本文关键词： 洛阳牡丹花会节庆市场化经济效益　出处：《郑州大学》2012年硕士论文　论文类型：学位论文

【摘要】：20世纪80年代以来,我国各地政府为了地方经济的发展积极扶持、推动各类旅游节庆的发展,使得今天各类旅游节庆遍布我国大江南北,这股全国各地举办旅游节庆的热潮引起了学术届对此类新事物的关注。但是国内有关旅游节庆的研究目前还处于起步阶段,不能很好的满足旅游节庆实践发展的要求。我国旅游节庆由于其在特殊体制背景下产生,它的发展历程必然要经历不同运作模式的转变。本文选取目前正在尝试市场化运作模式的洛阳牡丹花会为研究对象,从花会的经济效益角度来探讨花会的市场化运作。虽然国内关于旅游节庆市场化运作的研究成果在逐渐的增多,但是从定量角度研究具体案例的较少,因此本研究对洛阳牡丹花会市场化运作经济效益的提升及丰富旅游节庆及旅游节庆市场化运作研究成果都具有一定的理论和现实意义。本文主要由以下内容构成： (1)分析了洛阳牡丹花会市场化运作经济效益的研究背景及研究意义。在回顾了已有的相关文献的基础上,对国内外研究现状进行综述。随后对旅游节庆、市场化等相关概念进行了明确界定,经济效益主要从狭义与广义两方面进行了界定。 (2)对洛阳牡丹花会进行了概述,并简述了其发展三个历程即政府运作阶段、市场化运作初步引入阶段、市场化运作走向成熟阶段的发展概况,不仅包括运作模式的发展情况,还涉及由此引起的可视性变化情况。 (3)从洛阳牡丹花会政府运作过程中的政府失灵与洛阳牡丹花会运作结构模型的构建与分析两个角度对洛阳牡丹花会引入市场化机制做了理论解析。在此基础上,随后运用搜集的数据采用成本-收益分析法对洛阳牡丹花会三个不同发展历程的经济效益从狭义与广义角度进行了研究分析,并对不同阶段的经济效益进行了对比分析,最终展示了市场因素的引入对花会经济效益较大的提升作用,凸显了政府主导、市场化运作洛阳牡丹花会的优势。 (4)要提升洛阳牡丹花会市场化运作经济效益,主要是从市场化运作机制的完善角度努力。可以建立洛阳牡丹花会的产权制度；培育多个市场主体；完善洛阳牡丹花会多元筹资机制；加大花会专业人才培养力度；促进洛阳牡丹花会市场化运作模式的完善,提高花会的运作水平,实现花会经济效益的提升。
[Abstract]:Since 1980s, the local governments have actively supported the development of local economy and promoted the development of various tourism festivals, which have made all kinds of tourism festivals spread across the whole river and north and south of our country today. This upsurge in holding tourism festivals around the country has aroused academic attention to such new things. However, domestic research on tourism festivals is still in its infancy. It can not meet the requirements of the development of tourism festival practice. Due to its special institutional background, the tourism festival in our country has come into being. The course of its development is bound to undergo changes in different operation modes. This paper selects Luoyang Peony Flower meeting, which is currently trying to operate in a market-oriented mode, as the object of study. This paper discusses the marketing operation of flower fairs from the angle of economic benefits of flower fairs. Although the results of domestic research on the marketing operation of tourism festivals are increasing gradually, there are fewer specific cases in terms of quantitative study. Therefore, this study has certain theoretical and practical significance for the promotion of economic benefits of Luoyang Peony Flower Fair market operation and the enrichment of tourism festival and tourism festival market operation research results. This paper is composed of the following contents:. 1) analyzing the research background and significance of the economic benefit of Luoyang peony flower fair market-oriented operation. On the basis of reviewing the existing relevant documents, this paper summarizes the current research situation at home and abroad. The related concepts such as marketization are clearly defined, and economic benefits are mainly defined in narrow sense and broad sense. (2) the paper summarizes the development of Luoyang Peony Flower Fair, and briefly describes the three stages of its development, that is, the stage of government operation, the stage of initial introduction of market operation, and the general situation of development of market operation towards mature stage, including not only the development of operation mode. The resulting visibility changes are also involved. 3) from the point of view of the government failure in the government operation of Luoyang Peony Flower Association and the construction and analysis of the operating structure model of Luoyang Peony Flower Guild, this paper makes a theoretical analysis on the market-oriented mechanism of Luoyang Peony Flower Fair. Then using the collected data to analyze the economic benefits of the three different development processes of Luoyang Peony Flower Fair in narrow sense and broad sense, and compare and analyze the economic benefits of different stages, using the cost-benefit analysis method to analyze the economic benefits of Luoyang Peony Flower Fair in the narrow sense and in a broad sense. Finally, the introduction of market factors on the greater economic benefits of the promotion of the role, highlighted the government-led, market-oriented operation of Luoyang Peony Flower Fair advantage. 4) to improve the economic benefit of Luoyang Peony Flower Fair marketization, it is mainly from the angle of perfecting market operation mechanism that the property right system of Luoyang Peony Flower Fair can be established, and many market subjects can be cultivated. Improve the multi-financing mechanism of Luoyang Peony Flower Fair; increase the training of professional personnel; promote the improvement of Luoyang Peony Flower Fair market-oriented operation mode, improve the level of the operation of the Flower Fair, and realize the improvement of the economic benefits of the Flower Fair.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【引证文献】