宁德市旅游产业发展战略研究

发布时间：2018-03-02 17:43

本文选题：宁德　切入点：旅游产业　出处：《江西理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：宁德市旅游业的发展具备了得天独厚的区位优势、特色鲜明的资源优势、方便快捷的交通优势。尤其是申报世界地质公园获得圆满成功之后,给宁德旅游业发展带来了前所未有的机遇。宁德市旅游产业发展应充发挥其区域与人文、自然资源交融的优势,以地质旅游、滨海旅游、文化旅游与生态旅游为发展重点,不断整合宁德市山海川岛景观、人文历史与生态资源,加大对旅游景点及配套的基础设施建设,努力办好旅游节庆等旅游活动,不断开拓旅游市场和丰富旅游产品,努力培育一些旅游精品。发挥区位优势,突出世界地质公园品牌和“海峡旅游”主题旅游,加强同长三角区域与台湾地区之间的旅游双向对接与互动融合,着力先行先试,使旅游业真正成为宁德市战略性支柱产业。本文分五个部分,共八章。第一部分,由第一章和第二章构成,主要从文章选题背景、研究目的与意义、研究的技术路线与创新点,同时也阐述了国内外旅游产业战略研究发展的动态与现状。第二部分,由第三章和第四章构成,主要介绍旅游产业发展战略的相关理论与研究方法,同时阐述了宁德市旅游产业发展的现状,对宁德旅游产业发展的进行分析,找出旅游产业发展的制约因素与发展机遇,这是旅游战略研究的基础与前提。第三部分,即第五章,依据旅游产业发展的历史数据,对宁德市旅游发展的优势和挑战进行了评估分析。第四部分,包括第六章和第七章,在前面理论和现状分析的基础上,提出了宁德市旅游产业发展的战略选择即战略定位,战略目标,发展模式选择,可持续发展战略以及产业结构优化,并提出了实现旅游战略所应采取的具体措施和需要建立完善的支持条件。第五部分,即第八章,是总结部分。
[Abstract]:The development of the tourism industry in Ningde has its unique geographical advantages, distinctive resource advantages and convenient transportation advantages, especially after the successful application of the World Geopark. The development of tourism industry in Ningde should give full play to the advantages of the blending of region, humanities and natural resources, and focus on geological tourism, coastal tourism, cultural tourism and ecological tourism. To continuously integrate the landscape of mountains, seas, rivers and islands, humanities, history and ecological resources in Ningde City, increase the construction of tourist attractions and supporting infrastructure, strive to organize tourism activities such as tourism festivals, and constantly open up tourism markets and enrich tourism products, We should try our best to cultivate some excellent tourist products, give full play to their regional advantages, highlight the brand of the world geopark and the theme tourism of the "Strait Tourism", strengthen the two-way connection and mutual integration of tourism between the Yangtze River Delta region and the Taiwan region, and try our best to give priority to the first try. The tourism industry has become a strategic pillar industry in Ningde City. This paper is divided into five parts, eight chapters. The first part is composed of the first chapter and the second chapter, mainly from the background, the purpose and significance of the research, the technical route and innovation of the research. The second part, which is composed of Chapter three and Chapter 4th, mainly introduces the related theories and research methods of tourism industry development strategy. At the same time, this paper expounds the present situation of the tourism industry development in Ningde, analyzes the development of the tourism industry in Ningde, finds out the restrictive factors and development opportunities for the development of the tourism industry, which is the foundation and premise of the tourism strategy research. The third part, the 5th chapter, is the foundation and premise of the research on tourism strategy. Based on the historical data of tourism industry development, this paper evaluates and analyzes the advantages and challenges of tourism development in Ningde. 4th parts, including 6th chapters and 7th chapters, are based on the analysis of the previous theories and current situation. The paper puts forward the strategic choice of the tourism industry development in Ningde, that is, the strategic orientation, the strategic objective, the choice of the development mode, the sustainable development strategy and the optimization of the industrial structure. The author also puts forward the concrete measures to be taken to realize the tourism strategy and the need to establish perfect supporting conditions. Part 5th, that is, Chapter 8th, is the summary part.
【学位授予单位】：江西理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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