基于CVM的橘子洲景区游憩价值评估及其影响因素研究

发布时间：2018-03-03 22:35

本文选题：CVM　切入点：橘子洲景区　出处：《湖南师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：对景区游憩价值进行评估可以为景区内自然资源的保护、规划和管理(如保护性维护性投入费用的多少)提供科学的依据；同时,游憩价值的评估结果还可以作为旅游地门票价格制定的依凭,也可以辅助分配不同利益主体间的资源保护预算和游憩收益,并且也是进行有效的旅游开发的成本—效益分析的基础。因目前国内对景区游憩价值的研究多集中在收费景区,而免门票的城市公园性质的景区的游憩价值研究甚少,故本研究选择具有相当的城市公园性质的长沙岳麓山风景名胜区橘子洲景区作为评估对象,应用CVM(条件价值评估法)对其游憩进行评估,以期为以后的相关研究提供参考的同时,也为政府以后在为景区制定相关政策时提供参考。本研究结合橘子洲景区的实际情况设计了CVM调查问卷,并于2011年11月1日至11月30日到景区采用偶遇抽样进行面访式问卷调查,加上网上发放的问卷共回收600份,其中有效问卷556份,有效率92.7%。运用SPSS和EXCEL软件对回收数据进行分析,得出样本的WTP加权平均值为52.21元/人次,乘以2011年橘子洲景区游客总量370万人次,算出2011年橘子洲景区的总游憩价值为1.93亿元。通过各变量与WTP变量的相关分析得出个人WTP的影响因素包括客源地、游客性别、职业、经济水平；通过与其他景区的游憩价值研究对比,辨析出CVM应用中关于WTP询问的误差；最后画出总游憩价值影响因素的关系图。若要收取门票,此次调查的中位值20元可作为参考价。
[Abstract]:The evaluation of recreational value of scenic spots can provide scientific basis for the protection, planning and management of natural resources in the scenic spots, such as the cost of protective maintenance input; at the same time, The evaluation results of recreational value can also be used as the basis for determining the ticket price of tourist destinations, and can also assist in the allocation of resources protection budget and recreation income among different stakeholders. And it is also the basis of cost-benefit analysis of effective tourism development. At present, the research on recreational value of scenic spots in China is mostly focused on the paid scenic spots, but there is little research on the recreational value of urban parks in the nature of city parks without tickets. Therefore, this study selected the Yuelu Mountain scenic area of Changsha Yuelu Mountain as the evaluation object, and used CVM (conditional value Evaluation method) to evaluate its recreation. In order to provide reference for future relevant research, but also for the government in the future in the formulation of relevant policies for the scenic area to provide reference. This study designed the CVM questionnaire according to the actual situation of the area, and from November 1st 2011 to November 30th, used random sampling to carry out the interview questionnaire, plus the online questionnaires returned a total of 600, Using SPSS and EXCEL software to analyze the recovery data, the weighted average value of WTP of the sample is 52.21 yuan per person, multiplied by the total number of 3.7 million tourists in the area of Orange Zizhou in 2011, in which the effective questionnaire is 556, the effective rate is 92.70.The average value of the weighted WTP of the sample is 52.21 yuan per person. In 2011, the total recreational value of the area was 193 million yuan. Through the correlation analysis between the variables and the WTP variables, it was concluded that the influencing factors of personal WTP included tourist destination, tourist gender, occupation, and economic level. By comparing with the study of recreation value of other scenic spots, the error of WTP inquiry in the application of CVM is analyzed, and the relationship diagram of the influencing factors of total recreational value is drawn. If tickets are to be collected, the median value of 20 yuan in this investigation can be taken as the reference price.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224

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