游客对博物馆解说员解说服务满意度的研究.pdf文档全文免费阅读、在线看

  本文关键词：游客对博物馆解说员解说服务满意度研究，由笔耕文化传播整理发布。

浙江人学硕十学位论文 游客对博物馆解说员解说服务满意度研究 Abstract Withthefactthatculturaltourism museum1Snot the developslastly,modem only of alsoarestlieuwherevisitorscanlearn while knowledge，but palace something fun．Docentsare in musuemswith are having importantcommunicating for and themissionand ofthe responsiblepropagatingrealizing purpose thevisitorswith travel high offering qualityexperience． Basedonthesatisfaction articlestudiesthevisitors’travelin theory,this the theeffectsof museum，analyzes service．By docents’interpretive and of serviceinmuseum reviewingtheory practiceinterpretive on factorsthatinfluence to emphasizessummarizing service．After andfield inChinaNationalSilk interpretive expertconsulting survey Factor todealwith uses datas．Theresultshowsthatvisitors Museum，it Analysis pay attentionto skill，service and arethree interpretive attitude，contentsexpression，there 24comemsintotal． including components ofsubitemsatisfactionandtotal ThroughLogisticRegeressionAnalyses，relationship satisfactionare andlawsof formulated．Meanwhile，characteristics are discussed Statistics，Correlate T usingDescriptive SO to ANOVA，and Test，One-Way estimate serviceinChinaNationalSilkMuseum．Theresult docents’interpretive showsthat takemuch visitors onthedocents’service seriously attitude，and shouldbemore while howtodealwithdifferent patientinterpreting，know moreattentiontothe effectof thattoincrease pay study visitors，，SO satisfaction and the ofmuseumtourism． improvequality words：museum satisfaction Key tourism；interpretiveservice； 浙江大学硕士学位论文 游客对博物馆解说员解说服务满意度研究 图目录 图1．1本文研究流程图……………………………………………………………．8 2 图2．1博物馆功能图………………………………………………………

  本文关键词：游客对博物馆解说员解说服务满意度研究，由笔耕文化传播整理发布。