游客对博物馆解说员解说服务满意度的研究.pdf 免费在线阅读前50页

  本文关键词：游客对博物馆解说员解说服务满意度研究，由笔耕文化传播整理发布。

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浙江人学硕十学位论文游客对博物馆解说员解说服务满意度研究Abst ractWith the fact that cultural tourism develops lastly,modem museum 1S not only thepalace of knowledge,but also a rest lieu where visitors can learn something whilehaving fun.Docents are important municating musuems with visitors.They areresponsible for propagating and realizing the mission and purpose of the museum,andoffering the visitors with high quality travel experience.Based on the satisfaction theory,this article studies the visitors’travel experience inthe museum,analyzes the effects of docents’interpretive service.By systematicallyreviewing theory and practice of interpretive service in museum tourism,itemphasizes on summarizing factors that influence visitors’satisfaction to docents’interpretive service.After expert consulting and field survey in China National SilkMuseum,it uses Factor Analysis to deal with datas.The result shows that visitors payattention to interpretive skill,service attitude,contents and e... 内容来自转载请标明出处.

  本文关键词：游客对博物馆解说员解说服务满意度研究，，由笔耕文化传播整理发布。