湖北武陵山区文化旅游资源开发研究

发布时间：2018-03-09 10:39

本文选题：湖北武陵山区　切入点：文化旅游资源　出处：《华中师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：通过对湖北武陵山区文化旅游资源的调查分析,从类型、丰度和分布三个方面分析了湖北武陵山区文化旅游资源的概况；针对当前开发现状,从开发目标、开发模式、产品开发设计、市场营销四个方面,提出了湖北武陵山区文化旅游资源开发构想；以可持续发展思想为指导,提出资源开发对策。主要结论如下：湖北武陵山区文化旅游资源类型多样,尤以非物质文化遗产类、历史文化类、红色文化类旅游资源最为丰富；恩施、利川、鹤峰、长阳各类文化旅游资源丰度较高,恩施、咸丰文化旅游资源组合状况较好。当前文化旅游资源开发,虽然取得了一定成绩,但还存在着缺乏总体规划,同质化现象严重、粗放经营,低水平开发、地区间开发不平衡、文化旅游品牌效应缺乏、开发形式单一,利用程度较低、旅游从业人员素质不高,管理滞后等问题。为此,提出如下开发构想：按资源类型,分别采取民居自然村、博物馆+遗址公园、红绿结合、红古结合和红色演出、生态相结合以及体验参与性等开发模式；产品开发设计,应结合资源优势,充分考虑市场需求,并与周边区域联合,形成合力整合开发；产品市场营销,可以采取特色化、节庆化、网络化等多种营销手段。提出的开发策略为：以保护性开发为前提,以可持续发展思想为指导,结合各类资源的共性,从挖掘文化内涵、创新营销方法、建立品牌特色、加强设施建设、人才培养和进行区域合作等方面进行开发,同时按资源类型,依托重点景区景点,进行具体开发。
[Abstract]:Through the investigation and analysis of the cultural tourism resources in Wuling Mountain area of Hubei Province, this paper analyzes the general situation of the cultural tourism resources in the Wuling Mountain area of Hubei Province from three aspects: type, abundance and distribution, and aims at the present situation of the development of the cultural tourism resources in the Wuling Mountain area of Hubei Province. This paper puts forward the conception of cultural tourism resources development in Wulingshan district of Hubei province in four aspects of product development design and marketing and puts forward the countermeasures of resource development under the guidance of sustainable development thought. The main conclusions are as follows: the types of cultural tourism resources in Wuling Mountain area of Hubei Province are diverse, especially the intangible cultural heritage, historical and cultural, red cultural tourism resources; Enshi, Lichuan, Hefeng, Changyang has a high abundance of cultural tourism resources, and the combination of cultural tourism resources of Enshi and Xianfeng is better. Although some achievements have been made in the development of cultural tourism resources at present, there is still a lack of overall planning, and the phenomenon of homogeneity is serious. Extensive management, low level development, unbalanced development among regions, lack of brand effect of cultural tourism, single form of development, low utilization degree, low quality of tourism practitioners, lag of management and so on. To this end, the following development ideas are put forward: according to the type of resources, the natural village of folk residence, museum site park, red and green combination, combination of red and ancient times and red performance, ecological combination and experience participation are adopted respectively; The product development and design should consider the market demand fully, combine with the surrounding area, form a joint effort to develop the product marketing, can adopt a variety of marketing means, such as characteristic, festival, network and so on. The development strategies are as follows: taking the protective development as the premise, taking the idea of sustainable development as the guide, combining with the commonness of all kinds of resources, mining the cultural connotation, innovating the marketing methods, establishing the brand characteristics, strengthening the facilities construction, At the same time, according to the type of resources, relying on the key scenic spots, the specific development.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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