GL旅游股份有限公司发展战略的研究

发布时间：2018-03-10 08:10

本文选题：智慧旅游　切入点：发展战略　出处：《广西大学》2015年硕士论文　论文类型：学位论文

【摘要】：GL旅游股份有限公司是广西旅游第一股,也是桂林市旅游行业的龙头企业,作为一家具有国有企业背景,经过资本运作改制成现代股份制企业运营的上市公司,GL旅游股份有限公司的发展路径作为国有企业改制为现代企业的有益探索,对研究和实施国企改革,对研究桂林旅游产业乃至广西旅游产业的发展,都具有比较重要的研究价值。本文从介绍了GL旅游股份有限公司的发展现状入手,对GL公司面临的困境和问题进行了比较详细的分析,通过对GL公司外部环境,内部资源,核心竞争力,关键成功因素的分析,归纳总结了GL旅游股份有限公司发展的障碍,和需要加强的管理弱项。结合桂林市建设国际旅游胜地之有利时机,分析其二者之间的关系,提出集中优势抓企业优质资产,剥离弱势不良业务,深化改革,精兵简政,走与互联网相结合的集团一体化运营的轻装发展之路。论文根据旅游行业的特点,从大力发展旅游电子商务以及旅游产品创新,智慧旅游,集团一体化运营等方面探讨了GL旅游股份有限公司可实施的战略选择。针对电子商务在该企业的应用,提出了可行的一体化运营方案。本文认为,在新型经济发展的环境下,面对全球互联网产业的迅猛发展,以及全球旅游产业爆发的蓬勃浪潮,GL旅游股份有限公司必须依托移动互联网,物联网,智慧旅游等科技手段,以提升服务品质,企业效益为根本目标,整合自己的内部资源,走智慧旅游,集团一体化运营的发展之路。
[Abstract]:GL Tourism Co., Ltd. is the first share of Guangxi tourism, is also a leading enterprise in Guilin tourism industry, as a state-owned enterprise background, As a beneficial exploration for state-owned enterprises to reform into modern enterprises, the development path of the listed company Gl Tourism Co., Ltd, which has been transformed into a modern joint-stock enterprise through capital operation, is a useful exploration for the research and implementation of the reform of state-owned enterprises. It is of great value to study the development of Guilin tourism industry and even Guangxi tourism industry. Through the analysis of the external environment, internal resources, core competitiveness and key success factors of GL Company, the author summarizes the obstacles to the development of GL Tourism Co., Ltd. And the management weaknesses that need to be strengthened. Combined with the favorable opportunity to build an international tourist resort in Guilin, this paper analyzes the relationship between the two, and puts forward the following points: focusing on the superior assets of the enterprise, stripping off the weak and bad business, deepening the reform, and streamlining the administration. According to the characteristics of tourism industry, the paper develops tourism e-commerce and tourism products innovation, intelligent tourism, In view of the application of electronic commerce in this enterprise, a feasible integrated operation scheme is put forward in this paper. In the environment of new economic development, this paper holds that, under the new environment of economic development, GL Tourism Co., Ltd. In the face of the rapid development of the global Internet industry and the booming wave of the global tourism industry, GL Tourism Co., Ltd. must rely on the mobile Internet, Internet of things, intelligent tourism and other scientific and technological means to improve service quality. Enterprise benefit is the basic goal, integrate its own internal resources, take the way of intelligent tourism and group integrated operation.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.6

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