消费者旅游感知风险维度识别及差异分析

发布时间：2018-03-11 09:27

本文选题：旅游感知风险　切入点：因子分析　出处：《旅游学刊》2013年12期 　论文类型：期刊论文

【摘要】：旅游感知风险是影响消费者旅游决策的关键因素,对感知风险的维度识别与影响因素的研究尤为重要。该研究通过文献分析、预调研、大样本调查和探索性因子分析得出旅游消费者基于损失分类的感知风险维度,研究发现,除身体风险、功能风险、财务风险、沟通风险、心理风险、社会风险6个基本感知风险维度外,还存在服务风险、设施风险和沟通风险3个旅游消费情境下特定的感知风险维度。通过方差分析,发现在不同的消费者人口统计特征和旅游行为特征下,各维度的感知风险水平存在显著差异。
[Abstract]:Tourism perceived risk is a key factor influencing consumers' tourism decision-making, and it is particularly important to study the dimension identification and influencing factors of perceived risk. A large sample survey and exploratory factor analysis show that tourism consumers have perceived risk dimensions based on loss classification. The study found that, in addition to physical risk, functional risk, financial risk, communication risk, psychological risk, In addition to the six basic perceived risk dimensions of social risk, there are three specific perceived risk dimensions in tourism consumption context: service risk, facility risk and communication risk. It is found that there are significant differences in perceived risk levels between different dimensions of consumer demographics and tourist behavior.
【作者单位】：南开大学商学院;
【基金】：国家旅游局面上科研项目(11TABG023) 中央高校基本科研业务费专项资金项目(NKZXA10018)资助~~
【分类号】：F592

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