珲春市邮轮旅游产业竞争力研究

发布时间：2018-03-13 19:40

本文选题：邮轮旅游　切入点：产业竞争力　出处：《延边大学》2013年硕士论文　论文类型：学位论文

【摘要】：21世纪的邮轮业具有多样性和快速增长的特征,邮轮旅游平均每年保持8%的增长速度,成为全球旅游市场发展最为迅速的一个板块。邮轮旅游具有巨大的产业带动作用,尤其是邮轮母港建设,它是世界众多实力雄厚的滨海地区的战略选择,是拓展海洋资源、增强国力、强化海权的有效途径。中国地跨东北亚和东南亚两大区,既是亚洲夏季邮轮航线的起始港和目的地,又是冬季邮轮航线的重要停靠点,是环游世界航线的必经之地,正受到越来越多邮轮公司的关注。本文在综述国内外邮轮旅游产业竞争力相关研究成果的基础上,基于邮轮旅游、产业竞争力、旅游产业和区域旅游产业的相关理论和波特的钻石模型,构建邮轮旅游产业竞争力影响因素模型,在该模型中,邮轮旅游气候作为一个外生变量,对邮轮旅游产业竞争力产生重大影响。然后依据影响因素模型构建区域邮轮旅游产业竞争力评价指标体系,选取中国大陆有接待国际邮轮经验的九个省或直辖市为区域样本,利用因子分析法对九个区域邮轮产业竞争力进行分析,得出了区域邮轮及旅游产业运营状况、区域经济水平、沿海地区港口服务能力和邮轮旅游气候指数四个主成分因子。在实证分析部分,文章依据邮轮旅游产业竞争力评价体系,分析了珲春对朝、对俄口岸,珲春与俄、朝、韩的相联系的海港和海上航线的基本情况,珲春与国内外相联系的交通状况,珲春所处的图们江区域或东北亚区域跨境旅游合作现状,珲春旅游产业和邮轮经济现状等。然后总结出了珲春“借港出海”横跨三国,国际合作薄弱,对外通道“通而不畅”；产业经济薄弱,腹地客源不足、集散不便,当地邮轮维修服务不完善、商品供应能力较差；国际合作中,客源市场培育不成熟,旅游产品整合力度小,市场竞争力不足；纬度偏高,年均气温偏低,旅游季节明显,邮轮季节短暂等邮轮旅游经济发展中所遇到的问题。最后,文章借鉴区域邮轮旅游产业竞争力因子分析指标体系和结果,结合珲春邮轮经济发展现状和问题,分别从从通道建设、区域合作和邮轮政策、邮轮市场培育、旅游产品优化方面提出了相应对策,以促进珲春邮轮旅游经济的发展,丰富珲春旅游产品,在一定程度上提升延边乃至吉林省旅游产业竞争力。
[Abstract]:In 21th century, the cruise industry was characterized by diversity and rapid growth. Cruise tourism maintained an average annual growth rate of 8%, and became one of the most rapidly developing sectors in the global tourism market. In particular, the construction of the cruise home port is a strategic choice for many powerful coastal areas in the world, and an effective way to expand marine resources, enhance national strength, and strengthen maritime power. China straddles the two major regions of Northeast Asia and Southeast Asia. It is not only the starting port and destination of the Asian summer cruise line, but also the important stop point of the winter cruise line, and the necessary place to travel around the world, which is being paid more and more attention by the cruise companies. On the basis of summarizing the related research results of cruise tourism industry at home and abroad, based on the theories of cruise tourism, industry competitiveness, tourism industry and regional tourism industry and Porter's diamond model, In this model, cruise tourism climate is regarded as an exogenous variable. It has a great influence on the competitiveness of cruise tourism industry. Then, based on the model of influencing factors, the evaluation index system of regional cruise industry competitiveness is constructed, and nine provinces or municipalities with experience in receiving international cruise industry in mainland China are selected as regional samples. This paper analyzes the competitiveness of nine regional cruise industry by using factor analysis method, and obtains four principal factors of regional cruise and tourism industry operation status, regional economic level, port service capacity in coastal areas and cruise tourism climate index. In the part of empirical analysis, based on the evaluation system of the competitiveness of cruise tourism industry, the article analyzes the basic situation of the ports and sea routes in Hunchun to North Korea, to Russia, to Hunchun and Russia, to North Korea and South Korea. Hunchun is connected with domestic and foreign traffic conditions, Hunchun's Tumen River region or Northeast Asia region's cross-border tourism cooperation, Hunchun's tourism industry and cruise economy, etc. Then, it sums up Hunchun's "sailing by port" across the three countries. The international cooperation is weak, the external channel is "not smooth", the industrial economy is weak, the hinterland is insufficient, the distribution is inconvenient, the local cruise ship maintenance service is not perfect, and the commodity supply capacity is poor; in the international cooperation, the passenger source market is not mature, The problems encountered in the economic development of cruise tourism, such as low integration of tourism products, insufficient market competitiveness, high latitude, low average annual temperature, obvious tourist season, short cruise season, etc. This paper draws lessons from the index system and results of the competitive factor analysis of regional cruise tourism industry, combines the present situation and problems of Hunchun cruise economic development, respectively from the aspects of channel construction, regional cooperation and cruise policy, and the cultivation of cruise market. In order to promote the development of Hunchun cruise tourism economy, enrich Hunchun tourism products, and promote the competitiveness of tourism industry in Yanbian and Jilin Province to a certain extent, this paper puts forward the corresponding countermeasures for the optimization of tourism products.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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