闽台民俗文化旅游产品比较研究

发布时间：2018-03-18 06:17

本文选题：民俗文化　切入点：旅游产品　出处：《华侨大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着我国旅游业的快速发展，我国旅游产品不断转型升级,逐步由观光型转向体验、度假型，旅游者的需求也由自然风光逐步转向旅游地的民俗文化、风土人情，更追求精神文化的享受和满足。于此同时，随着海峡两岸交流合作逐渐常态化，闽台旅游合作也进入了一个快速发展阶段。闽台两岸文化同根同源，在方言、民间工艺、戏曲音乐等方面仍保留着浓郁的闽台文化特色，闽台民俗文化旅游产品的市场需求、开发特点等具有较高的研究价值。但目前，闽台两岸相关研究主要集中在政治历史和区域经济合作方面，闽台民俗文化旅游方面的研究相对缺乏。因此，笔者认为，相互比较借鉴两岸民俗文化旅游产品，将有助于闽台民俗文化的发扬、传承和闽台民俗文化旅游的健康快速发展。首先，本文通过查阅大量文献资料，对研究相关概念进行界定，并对国内外文化旅游、文化旅游产品开发相关研究现状进行梳理，找出了研究方向及其必要性。其次，通过比较分析的方法，对闽台民俗文化旅游发现现状进行分析，并分别从闽台民俗文化旅游资源条件、产品构成分类、产品市场地位、产品特色创新以及开发营销五大方面进行了系统的比较分析。最后，对本文研究进行归纳总结，根据比较研究的结论，借鉴台湾民俗文化旅游产品开发的成功经验，对福建民俗文化旅游产品开发提出了建议，，以期为福建民俗文化旅游产品的科学开发及福建民俗文化的可持续发展提供一定的借鉴。本研究最后指出了研究的创新和不足，并对闽台民俗文化旅游产品研究做了进一步展望。
[Abstract]:With the rapid development of tourism in our country, the tourism products of our country are constantly transformed and upgraded, gradually from the sightseeing type to the experience, and the tourist demand from the natural scenery to the folk culture of the tourist destination, local customs, customs and customs. At the same time, with the gradual normalization of cross-strait exchanges and cooperation, tourism cooperation between Fujian and Taiwan has entered a stage of rapid development. The cultures of both sides of Fujian and Taiwan share the same roots, in dialects and folk crafts. Opera music and other aspects still retain strong cultural characteristics of Fujian and Taiwan. The market demand and development characteristics of folk culture tourism products of Fujian and Taiwan have high research value. The relevant studies on Fujian and Taiwan are mainly focused on political history and regional economic cooperation, while the study on folklore tourism between Fujian and Taiwan is relatively lacking. Therefore, the author believes that the cross-Strait folklore cultural tourism products should be compared and used for reference. It will contribute to the development, inheritance and healthy development of Fujian and Taiwan folklore culture tourism. First of all, through consulting a lot of literature, this paper defines the related concepts, and combs the current research situation of cultural tourism and cultural tourism product development at home and abroad, and finds out the research direction and necessity. Secondly, by means of comparative analysis, this paper analyzes the present situation of folk culture tourism in Fujian and Taiwan, and analyzes the resource conditions, product composition and product market status of folklore tourism in Fujian and Taiwan, respectively. The product characteristic innovation as well as the development marketing five aspects have carried on the systematic comparative analysis. Finally, this paper summarizes the research, according to the conclusion of the comparative study, draws lessons from the successful experience of Taiwan folk culture tourism product development, and puts forward some suggestions to Fujian folk culture tourism product development. In order to provide some reference for the scientific development of Fujian folklore tourism products and the sustainable development of Fujian folklore culture. Finally, the paper points out the innovation and deficiency of the research, and makes a further prospect on the study of Fujian and Taiwan folklore tourism products.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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