体验经济时代下大连海滨旅游体验质量研究

发布时间：2018-03-21 11:49

本文选题：体验经济　切入点：大连　出处：《辽宁师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着体验经济时代的来临以及海滨旅游业的迅速发展，海滨旅游地的竞争变得日益激烈。要想在激烈的海滨旅游竞争当中取得优势，努力提高游客海滨旅游体验质量就显得格外重要。本研究以拥有东北地区最佳海滨旅游景观的大连为研究对象，通过实证研究来分析游客在大连的海滨旅游体验质量。主要采用田野工作法及访谈法，并在此基础上结合专家意见设计问卷。使用SPSS15.0及EXCEL统计软件，对调查的数据进行描述性统计分析、因子分析、方差分析等分析。研究结果发现，影响游客海滨旅游体验质量的四大因素，分别为“供给及接待状况”、“环境与氛围”、“相关人员的服务水平及言行举止”、“个人自身因素”。通过采用单因素方差分析对不同游客个体属性的海滨旅游体验质量进行差异特征研究，，并采用配对样本T检验，对游客所认为的影响其海滨旅游重要性与实际旅游体验质量满意度的差距进行分析，得出“海滨及周边环境整洁干净”、“能体验到海滨旅游的浪漫气息”、“海滨旅游地接待设施设备（如厕所、通讯等）完善”、“餐饮价格实惠”、“交通的舒适便捷度”、“海滨旅游景区景点价格合理”以及“游客数量适当、景区不拥挤”，这七大指标均值差距较大。使用EXCEL软件对游客的海滨旅游体验质量总体评价进行分析，得出游客在大连海滨旅游体验质量虽总体满意度较好，但重游率较低。最后，本论文结合实证研究结论，提出大连可适当的根据游客需求调整景区景点及其餐饮价格，重视完善海滨及周边环境，加强海滨旅游景区景点接待设施的改善，进一步改善大连旅游交通的拥挤状况；加强大连海滨环境与氛围的营造，要进一步加强对大连相关服务人员其服务水平及言行举止的教育培训；要根据各细分市场的特征来设计个性化海滨旅游产品，通过提炼鲜明的体验主题、深入挖掘海滨旅游文化内涵、深化体验设计细节，努力为游客营造体验氛围和情境等的相关建议，来提高游客在大连的海滨旅游体验质量，提高游客的重游率，以应对体验经济时代的挑战。
[Abstract]:With the advent of the era of experience economy and the rapid development of seaside tourism, the competition of seaside tourist destinations has become increasingly fierce. Efforts to improve the quality of tourist seaside tourism experience is particularly important. This study takes Dalian, which has the best seaside tourist landscape in Northeast China, as the research object, and analyzes the experience quality of tourists in Dalian through empirical research, mainly using field work method and interview method. On the basis of this, the questionnaire is designed with expert opinion. The descriptive statistical analysis, factor analysis, variance analysis and so on are carried out by using SPSS15.0 and EXCEL statistical software. Four factors that affect the quality of tourists' seaside tourism experience, They are "supply and reception", "environment and atmosphere", "service level and behavior of related personnel", "personal factors". The quality of seaside tourism experience with different individual attributes is analyzed by single factor analysis of variance (ANOVA). A study on the characteristics of Row difference, Using paired sample T test, this paper analyzes the difference between the importance of seaside tourism and the satisfaction degree of actual tourism experience, which is considered by tourists. "the seaside and its surroundings are clean and tidy", "can experience the romantic flavor of seaside tourism", "seaside tourist destination reception facilities (such as toilets, "perfect", "meal price is affordable", "comfort and convenience of traffic", "reasonable price of seaside scenic spots" and "appropriate number of tourists", The EXCEL software is used to analyze the overall evaluation of the quality of tourists' seaside tourism experience, and it is concluded that the overall satisfaction of tourists in Dalian seaside tourism experience quality is good, but the rate of revisiting is low. Finally, this paper combines the empirical research conclusion, proposes that Dalian can adjust the scenic spot and its dining price appropriately according to the tourist demand, attach importance to perfecting the seaside and surrounding environment, and strengthen the improvement of the reception facilities of the seaside scenic spot. To further improve the traffic congestion in Dalian, to strengthen the environment and atmosphere of Dalian seaside, to further strengthen the service level and behavior of Dalian related service personnel education and training; Individualized seaside tourism products should be designed according to the characteristics of each subdivision market. By refining distinct experience themes, the cultural connotation of seaside tourism should be deeply excavated, and the details of experience design should be deepened. In order to improve the quality of tourist's seaside tourism experience and to improve the tourist's revisiting rate in order to meet the challenge of the era of experience economy, this paper makes great efforts to create the experience atmosphere and situation for tourists and other related suggestions to improve the quality of tourist's seaside tourism experience in Dalian.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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