井冈山红色旅游消费者行为研究

发布时间：2018-03-22 00:21

本文选题：井冈山　切入点：红色旅游　出处：《福建师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：红色旅游,是指以1921年中国共产党建立以后的革命历史、革命事迹和革命精神为吸引物,组织接待旅游者进行参观游览,学习革命精神,接受爱国主义教育以达到振奋精神、放松身心、增加阅历的旅游活动。红色旅游是结合革命传统教育与旅游产业发展的一种新型的主题旅游形式。红色旅游线路和经典景区既可供观光游览,更可传承革命斗争历史,培育新时代精神,使红色文化得以延续,革命精神永驻。本文以井冈山红色旅游景区的游客为研究对象,通过实地调查收集数据,从游客的角度研究其具体需求和关注,进而研究井冈山红色旅游游客消费行为的规律,包括对游客的人口统计特征、购买行为实现、游客消费评价等分析研究。对井冈山游客人口统计特征分析,得出井冈山红色旅游游客在年龄、受教育程度、收入等方面的特征规律。井冈山来访游客主要集中在受教育程度比较高,收入水平中等的中青年人群。对红色旅游购买行为实现和评价的分析,结论是消费结构不合理、消费行为盲目、体验型红色旅游产品缺乏等。基于研究结果,作者从消费结构、消费行为、.红色旅游产品打造等方面提出了相应的建议,为井冈山红色旅游的发展和规划提供科学依据,从而促进井冈山红色旅游景区品质提升和可持续地发展。限于资料和笔者能力有限,论文存在的不足之处,恳请各位专家学者批评指正。
[Abstract]:Red tourism refers to the revolutionary history, revolutionary deeds and revolutionary spirit since the founding of the Communist Party of China in 1921. Red tourism is a new type of theme tourism which combines revolutionary traditional education with the development of tourism industry. Red tourism routes and classic scenic spots can be used for sightseeing. More can inherit the history of revolutionary struggle, cultivate the spirit of the new era, so that the red culture can continue, the revolutionary spirit forever. This paper takes the tourists of Jinggangshan Red Tourism Scenic spot as the research object, collects the data through the field investigation, studies its concrete needs and concerns from the tourist's angle, and then studies the regularity of the consumption behavior of the Jinggang Mountain Red tourist tourists. Including the demographic characteristics of tourists, the realization of purchasing behavior, the evaluation of tourists' consumption, and so on. By analyzing the demographic characteristics of tourists in Jinggangshan, it is concluded that the red tourists in Jinggangshan are aged and educated. The characteristics of income and other aspects. The tourists in Jinggangshan mainly focus on the young and middle-aged people with relatively high education and middle income. The conclusion is that the consumption structure is unreasonable by analyzing the realization and evaluation of the purchase behavior of red tourism. Based on the research results, the author puts forward some suggestions from the aspects of consumption structure, consumption behavior, red tourism product creation, etc. It provides a scientific basis for the development and planning of red tourism in Jinggangshan, thus promoting the quality improvement and sustainable development of the red tourism area in Jinggangshan. Limited to the limited information and the author's ability, the paper has shortcomings, experts and scholars are requested to criticize and correct.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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