基于旅游产业链的婺源旅游经济研究

发布时间：2018-03-22 22:37

本文选题：旅游产业链　切入点：数据分析　出处：《江西师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的转型升级及科学发展观和绿色GDP概念的提出，旅游产业成为战略性支柱产业成为“十二五”期间国民经济发展的一个重要目标，旅游业作为现代服务业的龙头,将获得充裕的发展空间。旅游产品是由旅游供应商提供的涵盖食、住、行、游、购、娱六大要素的一种服务产品。这决定了旅游产业是具有互补关系的一组企业组合，包括旅游产业中各个企业之间不仅仅是竞争关系，更是合作关系，这需要在旅游产业内各种不同类型的企业之间建立长期合作关系，即产业链关系。旅游产业链的构建与优化对提升旅游竞争力，，促进旅游健康发展具有重要的战略意义。本文从经济学角度出发，运用产业链理论对婺源县旅游经济进行了实证研究。首先对产业链的概念、旅游产业链的概念、特征和构成进行了系统的分析，并对产业价值理论、旅游产业价值理论、产业结构优化理论、主导产业理论、竞争力理论、共生理论、旅游可持续发展理论进行了阐述。随后，以旅游产业链为切入点，以江西省婺源县为例，对婺源县旅游产业进行了实证调查，分析了婺源旅游产业链的现状，经调查研究发现，目前婺源的旅游产业链虽然吃、住、行、游、娱、购六要素齐备，基本具备了产业升级的条件，但是也存在薄弱环节，主要表现在交通不畅、旅游产品开发不够、文化娱乐贫乏等。最后，针对婺源旅游发展中的薄弱环节，将旅游产业链的理论成果应用到婺源县旅游经济发展的研究中，提出了婺源县旅游产业链优化升级的思路和途径，即：抢抓政策机遇，打造生态旅游产业链；发挥现有优势，打造特色文化产业链；加强政府引导，打造项目建设服务产业链。
[Abstract]:With the transformation and upgrading of China's economy and the concept of scientific development and green GDP, tourism industry has become a strategic pillar industry and an important target of national economic development during the 12th Five-Year Plan period. Tourism industry is the leader of modern service industry. There will be ample room for development. Tourism products are a service product provided by tourism suppliers covering the six major elements of food, housing, travel, shopping, entertainment. This determines that the tourism industry is a group of companies with complementary relationships. Including the tourism industry among enterprises not only competition relations, but also cooperative relations, which requires the establishment of long-term cooperation between different types of enterprises in the tourism industry, The construction and optimization of tourism industry chain is of great strategic significance to promote tourism competitiveness and promote the healthy development of tourism. From the angle of economics, this paper makes an empirical study on the tourism economy of Wuyuan County by using the theory of industrial chain. Firstly, the concept of industrial chain, the concept, characteristics and composition of tourism industry chain are systematically analyzed, and the theory of industrial value is analyzed. The theory of tourism industry value, the theory of industrial structure optimization, the theory of leading industry, the theory of competitiveness, the theory of symbiosis and the theory of tourism sustainable development are expounded. This paper makes an empirical investigation on the tourism industry in Wuyuan County, analyzes the present situation of the tourism industry chain in Wuyuan, and finds out that the tourism industry chain in Wuyuan is full of six elements: eating, living, travelling, traveling, entertaining and purchasing. Basically has the condition that the industry upgrades, but also has the weak link, mainly manifests in the traffic is not smooth, the tourism product development is insufficient, the culture entertainment is poor and so on. Finally, in view of Wuyuan tourism development weak link, Applying the theoretical achievements of tourism industry chain to the study of Wuyuan county's tourism economic development, this paper puts forward some ideas and ways to optimize and upgrade Wuyuan's tourism industry chain, that is, to seize the policy opportunity, to create the ecotourism industry chain, and to bring into play the existing advantages. Build characteristic cultural industry chain; strengthen government guidance and create project construction service industry chain.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【引证文献】