文登市滨海养生旅游集群发展研究

发布时间：2018-03-23 15:20

本文选题：文登　切入点：养生　出处：《中国海洋大学》2013年硕士论文

【摘要】：养生旅游是适应当今经济社会的快速发展而出现的一种高级旅游形式，是养生产业和旅游产业相互融合的产物，其目的是满足人们对养生健康的需求。纵观国内外针对养生旅游方面的研究，其理论还不全面，虽然都认为身心皆养才为养生，，但在养生旅游概念界定、运行规划、市场及产品开发方面的研究仍不够深入。本文对养生和养生旅游的基本问题进行了探讨，指出养生在微观层次上以身心健康为主要目的，在宏观层次上其实是一种文化养生。养生旅游是在传统和现代养生观的指导下，通过开展养生项目活动，以促进身心健康、增强社会适应能力为主要目的的一种高级旅游形态，并进一步分析了养生旅游的资源、产品和市场。在理论基础方面，对旅游产业集群和旅游资源整合进行了概述，旅游产业集群是产业集群从生产领域向服务业的延伸，其形成过程是以旅游产品的不断完善和价值的持续创造为主脉的。旅游产业集群具有成本、市场、创新等方面的优势，旅游业沿着集群方向发展既具可能性又有必要性。旅游资源整合是通过一系列的手段，使系统内的各要素协调统一，从而实现旅游资源的优化升级。在理论研究的基础上，基于当前国内在针对一个区域的养生旅游的系统研究的空白，以整个文登市辖区域为对象，运用统计分析和ASEB栅格分析法，详细分析了文登滨海养生旅游的发展状况。指出文登发展滨海养生旅游的地理、交通、经济、旅游资源等条件，在城市品牌、养生旅游产业格局、旅游营销和配套设施等方面取得的成绩，以及在养生旅游资源整合、城市知名度、养生旅游配套服务体系等方面存在的问题。接着，运用旅游产业集群和旅游资源整合的相关理论，探讨了文登滨海养生旅游发展的思路。从市场需求、资源条件、城市品牌、旅游配套服务体系、政府和机遇六个方面对文登滨海养生旅游集群的可行性做出分析，在此基础上构建出文登滨海养生旅游集群模型，指出其中存在的水平和垂直结构，并重点分析了模型的核心层、要素层、中间层三个层面，围绕“四山五泉一线”的格局，凸显“滨海养生”主题，走养生旅游集群发展道路，形成彼此合作又竞争的有利局面，发挥出集群效应。最后，针对滨海养生旅游集群发展中存在的问题，从围绕优势养生旅游资源进行整合、开发四季养生旅游产品、加大营销力度、完善配套服务体系四个方面提出相应的发展措施。通过对文登滨海养生旅游集群发展的研究，有助于深化对养生旅游的认识、丰富养生旅游研究的手段和方法，促进文登滨海养生旅游业的转型升级和可持续发展。
[Abstract]:Health care tourism is a kind of advanced tourism form which can adapt to the rapid development of economy and society. It is the product of the combination of health industry and tourism industry, and its purpose is to meet the needs of people for health care and health. Throughout the domestic and foreign health tourism research, its theory is not comprehensive, although they all think that both body and mind is healthy, but in the concept of health tourism definition, operation planning, The research on market and product development is not deep enough. This paper discusses the basic problems of health preservation and health tourism, and points out that the main purpose of health preservation is physical and mental health at the micro level. At the macro level, it is actually a kind of cultural health preservation. Under the guidance of traditional and modern health preservation concepts, health tourism is an advanced tourism form whose main purpose is to promote physical and mental health and enhance social adaptability through carrying out health preservation project activities. Furthermore, the paper analyzes the resources, products and markets of health tourism. In the theoretical basis, it summarizes the integration of tourism industry cluster and tourism resources, which is the extension of industry cluster from production to service industry. The process of its formation is based on the continuous improvement of tourism products and the continuous creation of value. The tourism industry cluster has the advantages of cost, market, innovation and so on. It is both possible and necessary for tourism to develop along the direction of cluster. The integration of tourism resources is to achieve the optimization and upgrading of tourism resources through a series of means to make the elements of the system coordinate and unify. On the basis of the theoretical research, based on the blank of the current domestic research on health care tourism in a region, the whole district of Wendeng City is taken as the object, and the statistical analysis and ASEB grid analysis are used. This paper analyzes in detail the development of Wendeng coastal health tourism. It points out that Wendeng has the conditions of geography, transportation, economy, tourism resources and so on for developing coastal health tourism, as well as brand names in cities, and the pattern of health preservation tourism industry. The achievements in tourism marketing and supporting facilities, as well as the problems existing in the integration of health care tourism resources, city popularity, and the supporting service system for health care tourism, etc. Based on the theory of tourism industry cluster and tourism resources integration, this paper discusses the ideas of Wendeng coastal health tourism development, from the market demand, resource conditions, city brand, tourism supporting service system, On the basis of the analysis of the feasibility of Wendeng coastal health tourism cluster from six aspects of government and opportunity, the model of Wendeng coastal health tourism cluster is constructed, and the horizontal and vertical structure of the cluster is pointed out. The core layer, the element layer and the middle layer of the model are analyzed emphatically, and the pattern of "four mountains and five springs" is focused on, which highlights the theme of "coastal health preservation" and takes the developing road of health preservation tourism cluster to form a favorable situation of cooperation and competition between them. Finally, in view of the problems existing in the development of coastal health tourism cluster, from the integration of advantageous health tourism resources, the development of four seasons health tourism products, and the increase of marketing, Four aspects of improving the supporting service system put forward the corresponding development measures. The study on the development of Wendeng coastal health tourism cluster is helpful to deepen the understanding of health tourism, enrich the means and methods of health tourism research, and promote the transformation, upgrading and sustainable development of Wendeng coastal health tourism.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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