河北省滑雪旅游竞争力提升对策研究

发布时间：2018-03-24 16:30

本文选题：滑雪旅游　切入点：旅游竞争力　出处：《河北大学》2013年硕士论文

【摘要】：滑雪是一项专业的体育运动，也是一种现代人们休闲娱乐的生活方式。滑雪旅游是以冰雪资源为依托，具有参与性、刺激性、趣味性的运动旅游，能够满足人们的娱乐、观光、健身、度假等一系列需求，其独特的魅力赢得了专业人士和普通公众的一致喜爱。滑雪旅游已成为世界旅游业中的一大产业，许多雪资源丰富的地区都把滑雪产业作为该地经济新的增长点。欧洲与北美地区的滑雪产业已有上百年的历史，是全球滑雪旅游者的“天堂”。我国滑雪旅游虽然起步晚，但以蓬勃态势迅速发展起来，并显露出广阔的市场发展前景，伴随着国内大量滑雪旅游地的兴起，竞争日愈激烈。河北夏季短，冬季长，造成明显的旅游淡旺季，滑雪旅游丰富了冬季旅游，促使河北省旅游全年蓬勃发展。河北省北部地区雪资源相对丰富，又毗邻京津，具有庞大的客源市场，，这些都为滑雪旅游的开展提供了有利的条件。综上，研究河北省滑雪旅游具有重要的意义。首先，分析了本文的研究背景和意义、国内外滑雪和竞争力研究综述、研究方法和内容。其次，对相关概念、理论以及竞争力模型进行了阐述，并选择了本文要用的竞争力模型，为后面的研究提供了基础。再次，根据本文所引用的竞争力范式模型，结合滑雪旅游的产业特点，从旅游资源、旅游产品、旅游地设施、需求状况、服务与营销、管理与经营、政府、外部环境八个评价因素一一对河北省滑雪旅游发展进行分析评价，得出竞争力现状。最后，根据河北省滑雪旅游竞争力现状，借鉴国内外经验，得出包括加强政府支持与管理、重视滑雪旅游人才开发、培育滑雪文化、积极开发民俗特色旅游产品、加强营销宣传、引进发达国家的滑雪旅游产业开发模式和盈利模式、打造滑雪旅游产业联盟与积极参与市场竞争的提升对策。希望对河北省滑雪旅游发展具有借鉴价值。
[Abstract]:Skiing is a professional sport, it is also a modern people's leisure and entertainment lifestyle. Ski tourism is based on ice and snow resources, with participation, stimulus, fun sports tourism, can meet people's entertainment, sightseeing, Fitness, vacation and other needs, its unique charm has won the common love of professionals and the general public. Ski tourism has become a major industry in the world tourism, Many snow-rich areas regard the ski industry as a new economic growth point. The ski industry in Europe and North America has a history of more than one hundred years and is a "paradise" for global ski tourists. Although ski tourism in China started late, However, with the rapid development of the vigorous situation and the broad market development prospects, with the rise of a large number of ski tourist destinations in China, the competition becomes fiercer and fiercer. Hebei has a short summer and a long winter, which results in an obvious light and peak tourist season. Ski tourism enriches winter tourism and promotes the development of tourism in Hebei Province throughout the year. The northern region of Hebei Province is relatively rich in snow resources and is adjacent to Beijing and Tianjin, with a huge tourist market. All these provide favorable conditions for the development of ski tourism. In summary, it is of great significance to study ski tourism in Hebei Province. Firstly, it analyzes the research background and significance of this paper, the research review, research methods and contents of skiing and competitiveness research at home and abroad. Secondly, the related concepts, theories and competitiveness models are expounded. Thirdly, according to the competitiveness paradigm model cited in this paper, combined with the industry characteristics of ski tourism, from the tourism resources, tourism products, tourism facilities, Eight evaluation factors, such as demand, service and marketing, management and management, government and external environment, have analyzed and evaluated the development of ski tourism in Hebei Province. Finally, according to the present situation of ski tourism competitiveness in Hebei Province, Drawing lessons from domestic and foreign experience, it is concluded that, including strengthening government support and management, attaching importance to the development of ski tourism talents, cultivating ski culture, actively developing folk tourism products, strengthening marketing and publicity, This paper introduces the development mode and profit mode of ski tourism industry in developed countries, and puts forward the countermeasures of promoting ski tourism industry alliance and actively participating in market competition. It is hoped that it can be used as a reference for the development of ski tourism in Hebei Province.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G863.1;F592.7

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