JH旅游公司竞争战略研究

发布时间：2018-03-24 20:14

本文选题：JH旅游公司　切入点：生态旅游　出处：《广西大学》2013年硕士论文

【摘要】：随着我国经济不断发展,人民生活水平不断提高,对于旅游业服务水平的要求也不断提高。旅游业作为朝阳产业在中国取得了巨大成就,其中中小旅游公司也得到了快速发展,能够满足日益细分的消费者需求,补充大型旅游公司没有顾及到的市场,但中小旅游公司在实际的运营过程中还有不足,在面临着机遇的同时也面临着挑战。在此背景下,本文尝试运用企业战略管理理论,对JH旅游公司的内部环境和外部环境进行分析,建立JH旅游公司战略管理模型,为该公司设计战略发展规划。本文共有五章,第一章首先就选题的背景和意义进行分析,对文章所要论述的内容进行简要概括,提出文章所要使用的研究方法,指出文章的创新点和不足之处。对企业管理理论进行综述,介绍国内外主要流派和文献。第二章是对JH旅游公司内部环境进行分析,阐述该公司的生存和发展背景。第三章对JH旅游公司外部环境进行分析,运用PEST和波特的五力模型对其行业环境进行探讨。第四章中运用SWOT方法,对公司的发展做出分析,确定公司发展的竞争战略。第五章从公司发展的组织保障、人才保障、规划保障和政策保障对公司竞争战略的可行性进行分析,制定公司战略实施措施。本文从企业战略规划的角度对JH旅游公司的内外部环境进行分析,根据公司的优势、劣势、威胁和机遇,通过完善企业内部结构、优化旅游产品、改善人力资源配置等措施制定出JH旅游公司的竞争战略,对于粤西北不发达山区中小型旅游公司的发展具有借鉴意义。
[Abstract]:With the continuous development of our economy, the standard of living of the people has been continuously improved, and the requirements for the level of tourism services have also been continuously raised. As a sunrise industry, tourism has made great achievements in China, in which small and medium-sized tourism companies have also gained rapid development. Can satisfy the increasingly subdivided consumer demand, supplement the market which the big travel company does not take into account, but the small and medium-sized tourism company still has the insufficiency in the actual operation process, faces the opportunity as well as the challenge. In this background, the small and medium-sized tourism company is facing the challenge as well as the opportunity. This paper tries to use the theory of enterprise strategic management to analyze the internal and external environment of JH tourism company, establish the strategic management model of JH tourism company, and design the strategic development plan for JH tourism company. There are five chapters in this paper. The first chapter analyzes the background and significance of the topic, briefly summarizes the content of the article, and puts forward the research methods to be used in the article. It points out the innovation and deficiency of the article, summarizes the enterprise management theory, introduces the main schools and literature at home and abroad. The second chapter analyzes the internal environment of JH tourism company. The third chapter analyzes the external environment of JH tourism company, and discusses the industry environment by using PEST and Porter's five-force model. Chapter four uses SWOT method to analyze the development of JH tourism company. The fifth chapter analyzes the feasibility of the company's competitive strategy from the aspects of organizational security, talent security, planning guarantee and policy guarantee, and formulates the implementation measures of the company strategy. This paper analyzes the internal and external environment of JH tourism company from the angle of enterprise strategic planning. According to the advantages, disadvantages, threats and opportunities of the company, the paper optimizes the tourism products by perfecting the internal structure of the enterprise. The competitive strategy of JH tourism company can be drawn up by improving the allocation of human resources, which can be used for reference for the development of small and medium-sized tourism companies in the underdeveloped mountainous areas of northwest Guangdong.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F592.6

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