南津关大峡谷景区游客旅游动机与行为特征研究

发布时间：2018-03-25 02:09

本文选题：旅游者　切入点：旅游动机　出处：《湖北大学》2012年硕士论文

【摘要】：峡谷旅游集观光旅游、峡谷探险、野外科考、康体游乐、休闲度假、拓展训练与体,良好的发展前景越来越受到旅游业相关部门的重视。但是我国的峡谷旅游起步相对较晚,峡谷旅游的理论研究也较为薄弱,未形成自身的理论体系。本研究对南津关大峡谷游客这一主体进行研究,以湖北宜昌南津关大峡谷景区游客为研究对象,从游客的旅游动机入手,深入研究其旅游动机构成在人口统计学特征上的差异,并以此为依据划分游客类型,对其旅游市场进行细分,归纳出不同细分市场下的南津关大峡谷游客一般行为特征和分异特征,无论是对指导峡谷旅游活动、细分旅游市场、还是完善旅游者行为理论体系都有着重要的意义。首先,采用文献资料分析法,对本研究所涉及的概念进行界定,分析了旅游动机理论以及旅游者行为模式理论,这是本文进一步研究的理论支撑,并在此基础上提出了南津关大峡谷游客旅游动机和行为特征研究模型。其次,采用问卷调查法和实证研究法,以南津关大峡谷景区的游客为研究对象,对其人口学特征和行为特征进行描述性统计分析；采用SPSS15.0软件进行因子分析,总结出了游客的六种旅游动机因子：康体休闲动机、学习探索动机、社会交往动机、回归自然动机、自我实现动机、情感需求动机；采用SPSS15.0软件进行方差分析,归纳出不同性别、年龄、学历的游客旅游动机的差异性。最后,采用聚类分析法,以游客的旅游动机作为分类变量,对游客进行科学的聚类,细分为康体逃逸型、社会情感型、追求探索型三种类型,并以游客的行为变量进行交叉列表分析,研究其行为特征的共同性和差异性,最后总结本研究的理论成果并指出了本研究的不足。
[Abstract]:Canyon tourism includes sightseeing, canyon exploration, field research, recreation, recreation, leisure and vacation, expansion of training and sports, and good prospects for development. However, canyon tourism in China started relatively late. The theoretical study of canyon tourism is also relatively weak and has not formed its own theoretical system. This study studies the tourists of Nanjinguan Grand Canyon in Yichang, Hubei Province, and takes the tourists of Nanjinguan Grand Canyon Scenic area in Yichang, Hubei Province as the research object. Starting with tourist motivation, the paper deeply studies the difference of tourist motivation composition in demographics, and classifies tourist types on the basis of which the tourism market is subdivided. The characteristics of general behavior and differentiation of tourists in Nanjinguan Grand Canyon under different subdivision markets are summarized. It is of great significance to guide the canyon tourism activities, subdivide the tourist market, and improve the theoretical system of tourist behavior. First of all, the author defines the concepts involved in this study by using the literature analysis method, and analyzes the tourism motivation theory and the tourist behavior model theory, which is the theoretical support of the further research in this paper. On this basis, a study model of tourist motivation and behavior characteristics in Nanjingguan Grand Canyon is put forward. Secondly, using questionnaire and empirical research method, taking the tourists of Nanjinguan Grand Canyon scenic spot as the research object, the demographic and behavioral characteristics of the tourists are analyzed by descriptive statistics, and the factor analysis is carried out by using SPSS15.0 software. This paper summarizes six kinds of tourist motivation factors: recreational motivation, learning motivation, social interaction motivation, returning to nature motivation, self-realization motivation, emotional demand motivation, and carries on the variance analysis with the SPSS15.0 software. The differences of tourist motivation among different gender, age and educational background are summarized. Finally, using the cluster analysis method, taking the tourist's tourism motive as the classification variable, carries on the scientific clustering to the tourist, subdivides into the recreation and sports escape type, the social emotion type, pursues the exploration type three types. The cross-list analysis of tourists' behavior variables is carried out to study the commonality and difference of their behavior characteristics. Finally, the theoretical results of this study are summarized and the shortcomings of this study are pointed out.
【学位授予单位】：湖北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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