旅行社兼职导游管理研究

发布时间：2018-03-25 08:45

本文选题：兼职导游　切入点：旅行社　出处：《天津师范大学》2012年硕士论文

【摘要】：导游是旅游从业的一线人员,代表着旅游业的形象,关系着旅游业的良性发展。兼职导游是目前导游队伍中的主体,规模和数量都十分庞大。由于兼职导游与全职导游相比,存在着流动性高,受利益驱使明显等特点,因此兼职导游管理的机制更加复杂。在旅游市场竞争日益激烈的今天,为了规范兼职导游活动,维护旅游市场秩序和保障旅游者合法权利,需要加强对兼职导游的管理。本文着重分析了兼职导游存在的原因及其工作现状,对其管理中存在的问题进行成因分析,并以此为基础,从人力资源的角度提出了相应的管理对策。本论文共分五个部分：第一部分为引言。主要介绍论文的选题依据、选题意义、研究内容、研究方法、文献综述及研究的创新之处等。第二部分为基本概念与研究基础。第三部分为旅行社兼职导游管理现状。第四部分在第二部分及第三部分的基本上对旅行社兼职导游的提出相应的管理对策。第五部分为论文的结论部分。
[Abstract]:Tour guide is the front line personnel of tourism industry, representing the image of tourism industry and related to the benign development of tourism industry. Part-time tour guide is the main body of tour guide team at present, and the scale and quantity are very large. Because of the comparison between part-time tour guide and full-time tour guide, Because of the characteristics of high mobility and obvious interest driven, the mechanism of part-time tour guide management is more complicated. In today's increasingly competitive tourism market, in order to regulate part-time tour guide activities, To maintain the order of tourism market and protect the legal rights of tourists, it is necessary to strengthen the management of part-time tour guides. This paper analyzes the reasons of part-time tour guides and their current working situation, analyzes the causes of the problems existing in the management of part-time tour guides, and puts forward the corresponding management countermeasures from the point of view of human resources. This paper is divided into five parts: the first part is the introduction. The second part is the basic concept and the research foundation. The third part is the present situation of the part-time tour guide management of travel agency. The fourth part is the basic part two and the third part of the travel agency part-time tour guide management situation. The fourth part in the second part and the third part basically to the travel agency part-time tour guide management present situation. The fifth part is the conclusion of the paper.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6

【引证文献】