泰山旅游景区竞争力研究

发布时间：2018-03-26 10:19

本文选题：泰山旅游景区　切入点：影响因素　出处：《中国海洋大学》2012年硕士论文

【摘要】：自改革开放以来，，我国旅游业的发展取得了长足的进步，一大批资源丰富、设施齐全、交通区位优势显著的旅游景区兴起并发展起来，使得旅游景区在数量和类型上都得到了极大的补充。泰山作为我国著名的山岳型旅游景区，生命周期已进入平稳发展阶段，与黄山、峨眉山-乐山大佛及武夷山等景区相比，在旅游资源开发潜力、旅游产业结构、旅游市场增长以及旅游形象等方面的问题不断凸显，成为影响其参与市场竞争的重要问题。这同样也是困扰着诸多传统旅游景区提高市场竞争水平的主要因素。基于此，本文对泰山旅游景区竞争力加以研究，以期为同类旅游景区竞争力的持续发展提供有益的借鉴。文章从旅游景区竞争力研究的综合视角出发，以实现景区经济、环境与社会可持续发展为目的，通过对国内外旅游竞争力研究进展进行分析，对旅游竞争力研究中的相关概念进行辨析，在总结旅游竞争力基础理论与概念模型的基础上，构建了旅游景区竞争力模型。就此对泰山旅游景区竞争力影响因素进行分析，深入了解泰山旅游业发展变化过程，构建泰山旅游目的地竞争力评价体系，从核心竞争力、支持竞争力以及保障竞争力三个方面出发，以黄山、峨眉山-乐山大佛及武夷山景区为参照，对泰山旅游景区竞争力发展演变过程加以剖析，并基于此提出推动泰山旅游景区竞争力提升与持续发展的应对策略。论文的主要结论及研究成果如下：其一，通过对国内外旅游竞争力尤其是旅游景区竞争力的发展现状及研究成果、泰山旅游景区相关研究进行梳理，结合对泰山旅游景区发展现状的认识，明确了研究对象与研究内容，并在此基础上，通过对旅游景区竞争力的理论解析和概念模型的借鉴研究，构建起包括核心要素、支持要素及保障要素在内的旅游景区竞争力概念模型。其二，通过分析泰山旅游业的发展基础，以旅游景区竞争力模型为依据，从泰山景区旅游资源、旅游市场、景区经营管理、旅游产业、旅游环境、区域保障及社区参与七个方面进行深入分析与探讨，准确把握了泰山旅游景区竞争力的主要来源和发展状况，也为评价指标的选取提供了依据。其三，按照以上对泰山旅游景区竞争力影响因素的分析，构建起包括17项定性指标，19项定量指标在内的36项评价指标体系，并以2010年为基准时间，以黄山、峨眉山-乐山大佛、武夷山为对比基准景区，综合运用信息熵赋权及TOPSIS评价方法对四个景区的旅游竞争力进行排名。通过对比发现，在层次单排序中，泰山景区在景区经营管理、旅游产业发展及社区参与方面处于相对劣势；在层次总排序中，泰山旅游景区综合竞争力水平排名第一，其中核心竞争力和支持竞争力水平排名第一，保障竞争力落后于黄山景区，并据此提出了泰山旅游景区竞争力的提升对策。
[Abstract]:Since the reform and opening up, the development of China's tourism industry has made considerable progress, a large number of rich resources, facilities, traffic location advantages of tourism scenic spots emerged and developed, the tourist attractions have been greatly on the quantity and type of Taishan. As the famous mountain tourism scenic spots in China. The life cycle has entered a stable stage of development, compared with Mount Huangshan, Mount Emei - Leshan Giant Buddha and the Wuyishan scenic area, in the tourism resources development potential, the structure of the tourism industry, tourism market and tourism growth and other aspects of the image continue to highlight the problem, become the key problems in the market competition. It is also plagued by many traditional tourist attractions to improve the level of competition in the market factors. Based on this, this article is to study on the competitiveness of scenic spots in Taishan, in order to sustainable development of tourism competitiveness provided for similar For a useful reference.
From the perspective of comprehensive competitiveness of tourism scenic spots, in order to achieve the scenic environment and social economy, sustainable development, through the analysis of the progress of the research on tourism competitiveness at home and abroad, discriminates the related concepts of tourism competitiveness research, based on summarizing the basic theory and concept of tourism competitiveness model, construct the tourism scenic spots this model of competitiveness. Taishan tourism competitiveness influence factors analysis, in-depth understanding of the development and change of Taishan tourism, construction of competitiveness evaluation system of tourism destination in Taishan, from the three aspects of core competitiveness, competitiveness and ensuring the competitiveness of support, to Mount Huangshan, Mount Emei - Leshan Giant Buddha and Wuyishan scenic area as a reference, to analyse the Taishan scenic spot the competitiveness of the development and evolution, and put forward to promote Taishan tourism scenic spots and to enhance competitive power based on this The main conclusions and research results of this paper are as follows:
First, through the tourism competitiveness at home and abroad especially the development status and achievements of tourism competitiveness of Taishan tourism scenic spots, related research review, combined with the understanding of the development status of Taishan tourism scenic area, clear the research object and the research content, and on this basis, by drawing on the theory on the tourism competitiveness analysis and concept the model, including the construction of the core elements of tourism competitiveness, the conceptual model and the security factors, support factors.
Secondly, through the analysis of Taishan tourism development based on tourism competitiveness model, on the basis of tourism from the Taishan scenic tourist resources, market, management, tourism industry, tourism environment, regional security and community participation in the seven aspects of in-depth analysis and discussion, to accurately grasp the main source of the competitiveness of scenic spots in Taishan and the development status, but also provide the basis for the selection of evaluation index.
Third, according to the above analysis of factors affecting the competitiveness of tourist attractions in Taishan, built up including 17 qualitative indexes, 19 quantitative indexes, 36 evaluation index system, and in 2010 for the reference time, in Mount Huangshan, Mount Emei - Leshan Giant Buddha, Wuyishan as the benchmark area, comprehensive use of information entropy and the evaluation method of TOPSIS four scenic tourism competitiveness ranking. By comparison, the single level sequencing in the Taishan scenic area in the management, development and community participation in tourism industry are at a relative disadvantage; in the level of total order, Taishan tourism competitiveness ranked first among the core competitiveness and the competitiveness level of support ranked first, safeguard competitiveness behind the Mount Huangshan scenic area, and the Taishan tourism competitiveness put forward countermeasures accordingly.

【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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