基于RMP分析的黔东南苗侗民族体育旅游产品开发研究

发布时间：2018-03-29 08:56

本文选题：黔东南州　切入点：民族体育旅游　出处：《成都体育学院》2013年硕士论文

【摘要】：为进一步挖掘黔东南苗侗民族体育旅游发展中的潜力,促进区域旅游可持续发展,采用文献资料法、田野调查法和访谈法对黔东南州境内的苗族和侗族民族传统体育旅游产品进行开发研究。根据吴必虎提出的昂谱分析理论,以黔东南苗侗民族体育旅游产品为中心,在资源优势分析和旅游供需市场分析的基础上,进行产品创新和外部环境分析,最终提出黔东南苗侗民族体育旅游产品开发框架思路,旨在为相关部门提供决策参考。研究结果表明： 1.黔东南苗侗民族体育资源内容丰富多彩,文化内涵深厚,特色突出,自成一体,且具有广泛的群众基础,属于资源产品共生型旅游资源,在转换成旅游产品时不需很大投入,属于低投入,高产出,高效益型。 2.供给市场已有台江施洞独木龙舟节、镇远龙舟节、黎平摔跤节、从江花炮节、凯里芦笙节、麻江下司斗牛节和施秉杉木河漂流节等产品,在黔东南旅游供给市场中占有举足轻重的地位。需求市场表现出需求弹性大、需求敏感度强、需求扩展性大和需求的季节性明显等特点。 3.黔东南苗侗民族体育旅游有政府重视、政策扶持、区位优势和旅游业快速发展等良好的外部发展环境。 4.黔东南苗侗民族体育旅游产品开发理念是“自然养心养身、生态苗侗体育”,以苗侗民族体育历史文化为线索,设计“一核心三层次”的空间开发格局,重点开发专项型、组合型和附带型的黔东南州苗侗民族体育旅游产品。 5.根据“四有开发模式”提出了市场策略、产品策略、营销策略和科学管理策略四类开发策略。
[Abstract]:In order to further excavate the potential in the development of sports tourism of Miao and Dong nationalities in the southeast of Guizhou and promote the sustainable development of regional tourism, the document method is adopted. Field investigation and interview methods were used to develop and study the traditional sports tourism products of Miao and Dong ethnic groups in Qiandongnan Prefecture. According to Wu Bihu's theory of spectrum analysis, the sports tourism products of Miao and Dong nationalities in southeastern Guizhou were taken as the center. Based on the analysis of resource superiority and the market of tourism supply and demand, product innovation and external environment analysis are carried out. Finally, the framework of sports tourism product development of Miao and Dong nationality in southeast Guizhou is put forward, which aims at providing reference for relevant departments. The results show that:. 1. The sports resources of the Miao and Dong nationalities in the southeast of Guizhou Province are rich in content, profound in cultural connotation, outstanding in their own characteristics, and have a broad mass base, which belong to the symbiotic tourism resources of resource products and do not require much investment when they are converted into tourism products. It belongs to low input, high output and high efficiency. 2. There are already products in the market, such as Taijiang Shidong Dragon Boat Festival, Zhenyuan Dragon Boat Festival, Liping Wrestling Festival, Congjiang Flower and Gun Festival, Kaililusheng Festival, Majiang Xiazhou Bull-fighting Festival and Shi Bingmu River drifting Festival, etc. The demand market is characterized by large elasticity of demand, strong sensitivity of demand, large expansibility of demand and obvious seasonality of demand. 3. Sports tourism of Miao and Dong nationality in southeast Guizhou has good external development environment, such as government attention, policy support, location advantage and rapid development of tourism. 4. The concept of developing sports tourism products of Miao and Dong ethnic groups in southeast Guizhou is "natural cultivation, ecological Miao and Dong sports". With the clue of Miao Dong nationality sports history and culture, the space development pattern of "one core and three levels" is designed, and the special type is developed emphatically. Combination type and incidental type of Miao Dong ethnic sports tourism products in Qiandongnan Prefecture. 5. According to the "four kinds of development mode", the paper puts forward four kinds of development strategies: market strategy, product strategy, marketing strategy and scientific management strategy.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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