湘西题材影视剧与湘西旅游业发展相关性研究

发布时间：2018-03-29 13:47

本文选题：影视产业　切入点：旅游产业　出处：《吉首大学》2012年硕士论文

【摘要】：影视业与旅游业并不是两个相互孤立的产业，在内外因子有驱动下,他们之间存在着内在的有机联系。这种内在的有机联系不仅决定了影视业与旅游业的互动机制，还决定了产业间的影响方式和融合路径。在对影视业与旅游业融合的可行性分的过程中,文章从影视业与旅游业的功能属性出发，结合了影视业与旅游业各自的优势和劣势进行分析,认为两者存在相互依存与渗透的战略关系,同时技术创新,市场机制及消费需求的驱动,加速了二者之间的融合。在影视剧对旅游业的影响当中，通过对影视剧效应的分析发现，影视剧对旅游目的地的影响实质是对旅游目的地营销推广的新方式，目前湘西旅游业对影视剧效应的利用主要停留在借影视剧展示旅游目的地的营销模式状态，缺乏对影视资源与旅游六要素的结合，对借影视效应主动策划旅游项目的的意识较薄弱，不能很好地把握旅游业与影视业融合的“融点”，导致旅游吸引物、旅游体验产品、旅游消费产品等与影视产业结合不紧密，文章结合国内外影视营销的成功案例及产业融合理论探讨了旅游业与影视业融合的新路径。影视业对旅游业的影响是有效应反馈的，但目前湘西旅游业对影视业的效应反馈仍不能得到很好的引导，“后影视产品”开发、资金投入、影视文化品牌提升等受旅游业的帮助有限。因此旅游业与影视业的融合缺乏互动的动力，文章通过对影视产业链条及整个旅游活动过程的剖析,认为旅游业对影视业的影响过程，实质是旅游业以“资源”与“功能”为切入点，通过旅游各个要素对整个影视产业链条的渗透过程。文章在对旅游要素重新梳理后，根据要素各自的属性倾向，探讨了旅游业对影视产业链条中的创作、营销、发行及链条拓展影视的内在机理。并在此基础上，，结合影视业对旅游业的影响，总结了旅游业与影视业融合的路径。本文从产业融合的角度对影视业与旅游业的相互关系、湘西影视业与旅游业的发展现状、产业间的驱动因子及湘西影视业与旅游业的相互影响过程进行了深入的分析。探讨出了以影视剧为代表的文化创意产业与旅游业融合的内在机制，并提出了相应的建议。
[Abstract]:Film and TV industry and tourism industry are not two mutually isolated industries. Driven by internal and external factors, there is an inherent organic relationship between them, which not only determines the interactive mechanism between film and television industry and tourism industry. In the process of the feasibility of the integration of film and television industry and tourism industry, the article starts from the functional attributes of film and television industry and tourism industry. Combining the advantages and disadvantages of the film and television industry and the tourism industry, it is concluded that there is a strategic relationship between the two industries. At the same time, technological innovation, market mechanism and consumption demand drive, accelerate the integration between the two. In the impact of film and TV drama on tourism, through the analysis of the effect of film and television drama, it is found that the impact of film and TV play on tourism destination is a new way of marketing and promotion of tourism destination. At present, the use of the effect of film and television drama in the tourism industry in western Hunan is mainly confined to the marketing mode of the tourism destination through the film and television drama, and the lack of the combination of the film and television resources and the six elements of tourism. The awareness of actively planning tourism projects through the film and television effect is relatively weak, and the "melting point" of the integration of tourism and film and television industry cannot be well grasped, resulting in tourism attraction, tourism experience products, tourism consumer products, etc., which are not closely integrated with the film and television industry. Based on the successful cases of film and television marketing at home and abroad and the theory of industry convergence, this paper discusses the new path of the integration of tourism and film and television industry. The effect of the film and television industry on the tourism industry is feedback, but at present, the feedback of the effect of the tourism industry on the film and television industry in western Hunan is still not well guided. The development of "post-film and television products" and the investment of funds, The promotion of film and television culture brand is limited by the help of tourism industry. Therefore, the integration of tourism and film and television industry lacks the power of interaction. The article analyzes the chain of film and television industry and the whole process of tourism activities. The paper holds that the process of tourism's influence on film and television industry is essentially the process of tourism permeating the whole chain of film and television industry through various elements of tourism through the breakthrough of "resources" and "functions". According to the attribute tendency of the factors, this paper discusses the inherent mechanism of the tourism industry on the creation, marketing, distribution and chain development of the film and television industry chain, and on this basis, combined with the film and television industry on the tourism industry, Summed up the integration of tourism and film and television industry path. From the angle of industry convergence, this paper discusses the relationship between film and television industry and tourism industry, and the present situation of the development of film and television industry and tourism industry in western Hunan. The driving factors among industries and the process of interaction between film and television industry and tourism industry in western Hunan are analyzed in depth. The internal mechanism of cultural and creative industry and tourism integration represented by film and television drama is discussed, and the corresponding suggestions are put forward.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124;F592.7

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