泰山景区旅游标准化管理实施研究

发布时间：2018-03-29 17:43

本文选题：标准化管理　切入点：实施　出处：《山东大学》2013年硕士论文

【摘要】：在近几年全球旅游业都在迅猛发展,标准化的实施无疑给旅游企业带来不同程度的社会效益和经济效益的增长。许多旅游企业都被列入了标准化试点单位,而作为旅游景区是旅游业发展的重要组成部分,全国旅游景区都掀起了标准化学习的浪潮,争相加入标准化试点单位。到目前为止,2009年被列入国家级服务业标准化试点单位已有132个,其中旅游服务业试点单位的数量约30个,2011年被列入国家级服务业标准化试点单位也有113个,其中旅游服务业试点也达到十几个。泰山景区自2009年被列入旅游标准化试点实行至今,已经有将近四年的历史了,面对这些标准化发展历程,笔者有以下几个疑问：泰山景区在标准化实施的时候到底怎样?泰山景区得到的期望值是否能够实现? 在对国内外研究现状的基础上,笔者开始了论文写作。标准化领域的著作并不多,尤其是服务方面,而且对旅游标准化的实施方面深入研究也不多,很多文章和著作都是在探讨标准化发展现状时一笔带过,对旅游标准化的内涵也没有给予权威的解释,因此,本文在对泰山景区标准化实施背景进行分析的基础上,找出实施中的主要问题,并期望得到一些创新。笔者自2009年至今,一直致力于泰山景区旅游标准化工作,从体系建立、标准编制、内容持续改进、标准实施与评价到后来看到景区取得的成效,通过实证、问卷调查、和工作人员交流学习等各种途径,掌握了泰山景区旅游标准化在实施过程中的瓶颈和阻碍,并撰写心得体会,提交报告,积累了部分标准化工作经验。本文拟通过实地考察、问卷抽样调查分析法、数据统计等各种方法,在了解景区管理现状的基础上,挖掘泰山景区旅游标准化实施现状及问题原因,寄希望于此次研究,最终能够在实施过程中找出解决问题的方法,同时为其他类似景区发展提供一些新的对策和思路。本文共分为五个部分,依据选题背景提出问题、分析问题、解决问题的思路展开研究。第一章内容：本文首先论述了选题背景、研究的意义及目的、方法,对国内外相关理论研究进行综述。第二章内容：界定相关理论基础。从标准化的含义古代来源入手,引入服务标准化和旅游标准化的理论,界定了“标准化”、“服务标准化”、“旅游标准化”三个概念,并归纳总结了旅游标准化的特点和意义。第三章内容：从国家层面和景区层面引入泰山景区标准化建设。分析泰山景区旅游标准化建设现状和实施情况,以及近几年通过标准化取得的经济效益和社会效益。第四章内容：从各个方面去探究泰山景区标准化建设和实施中存在的问题,通过问卷调查和实证分析,找出问题根源及规律,并最终得出泰山景区旅游标准化顺利实施的对策。最后一部分：探讨与总结。得出本文结论,揭示以后研究的重点方向。
[Abstract]:In recent years, the global tourism industry is developing rapidly. The implementation of standardization undoubtedly brings different social and economic benefits to tourism enterprises.Many tourism enterprises have been listed in the standardization pilot units, and as an important part of tourism development, the national tourism scenic spots have set off a wave of standardized learning, scrambling to join the standardized pilot units.So far, there are 132 national service standardization pilot units listed in 2009, of which the number of tourism service industry pilot units is about 30, and in 2011 there are 113 national service standardization pilot units.Among them, the pilot tourism service industry has reached more than a dozen.Taishan Scenic spot has been listed in the tourism standardization pilot implementation since 2009, has been nearly four years of history, in the face of these standardization development process, the author has the following questions: Taishan scenic spot in the implementation of standardization in the end how?Can the expected value of Taishan scenic spot be realized?On the basis of the domestic and foreign research status, the author began to write the thesis.There are not many books in the field of standardization, especially in the field of services, and there are not many in-depth studies on the implementation of standardization of tourism. Many articles and works are written in the light of the current situation of standardization development.There is no authoritative explanation for the connotation of tourism standardization. Therefore, based on the analysis of the background of the implementation of standardization in Taishan scenic area, this paper finds out the main problems in the implementation, and expects to get some innovations.Since 2009, the author has been committed to the tourism standardization of Mount Taishan scenic spots, from the establishment of the system, the compilation of standards, the continuous improvement of the content, the implementation and evaluation of standards to the results of scenic spots later, through empirical research, questionnaire survey,Exchange and study with staff and other ways, grasp the bottleneck and obstacles in the implementation process of tourism standardization in Taishan scenic area, and write the experience, submit reports, accumulate part of the standardization work experience.In this paper, through field investigation, questionnaire sampling analysis, data statistics and other methods, on the basis of understanding the current situation of scenic spot management, this paper excavates the status quo of tourism standardization implementation and the reasons for the problems in Taishan scenic spot, and puts its hope on this study.Finally, we can find out how to solve the problem in the process of implementation, and provide some new countermeasures and ideas for the development of other similar scenic spots.This paper is divided into five parts.Chapter one: this paper first discusses the background, significance, purpose and methods of the research, and summarizes the relevant theoretical studies at home and abroad.The second chapter: define the relevant theoretical basis.Starting with the meaning of standardization in ancient times, this paper introduces the theory of service standardization and tourism standardization, and defines three concepts: "standardization", "service standardization" and "tourism standardization".And summed up the characteristics and significance of tourism standardization.The third chapter introduces the construction of Taishan scenic spot standardization from the national level and scenic area level.This paper analyzes the present situation and implementation of tourism standardization construction in Taishan scenic area, and the economic and social benefits obtained by standardization in recent years.The fourth chapter: from various aspects to explore the construction and implementation of Taishan scenic spot standardization problems, through questionnaires and empirical analysis, to find out the root of the problem and laws, and finally come to Taishan scenic spot tourism standardization smooth implementation of countermeasures.The last part: discussion and summary.The conclusion of this paper reveals the key direction of future research.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】