第三届亚洲沙滩运动会背景下山东省海阳市体育旅游资源开发研究

发布时间：2018-04-04 22:10

本文选题：海阳市　切入点：亚沙会　出处：《新疆师范大学》2013年硕士论文

【摘要】：随着我国经济不断发展，人民生活水平日益提高，人们对体育旅游的需求也愈发显现出来。体育旅游作为旅游产业发展到一定阶段的专项旅游，成为又一新热点。2012年第三亚洲沙滩运动会的承办是海阳市体育旅游资源开发的重大机遇。论文以促进海阳市体育旅游资源开发为研究目的，以第三届亚洲沙滩运动会为契机，以海阳市体育旅游资源为研究对象，运用文献资料法、实地考察法、问卷调查法、专家访谈法、数理统计法等研究方法，对海阳市体育旅游资源的开发进行深入研究和SWOT分析。论文在调查亚沙会运动项目设置、体育基础设施建设、人才培养等方面的基础上，分析了海阳市借亚沙会可开发的体育旅游资源情况。进而对海阳市体育旅游资源、体育旅游客源市场进行了调查研究，，通过SWOT分析得出海阳市体育旅游资源开发的优势主要体现在：区位优势、交通优势、自然优势、人文优势、体育基础设施建设优势；弱势体现在：季节弱势、宣传力度不足、专业人才不足；机遇主要是：对亚沙会的承办、山东半岛蓝色经济区建设、大众体育旅游需求的增加、旅游业向休闲化旅游发展；挑战主要体现在：滨海空间竞争激烈、保护与开发矛盾、后亚沙场馆闲置。论文针对海阳市体育旅游资源开发的优势、劣势、机遇和挑战，提出相应的对策。如下： 1、培养体育旅游专业人才，提高体育旅游资源开发的专业化程度； 2、加大滨海体育旅游推广宣传力度； 3、重视大众滨海休闲体育旅游意识的培养； 4、借亚沙会打造海阳市体育旅游新格局，塑造“沙滩运动休闲之城”的城市品牌； 5、加强滨海区域联合，促进滨海区域体育旅游的一体化； 6、加强海洋资源保护，优化体育旅游生态环境。
[Abstract]:With the development of economy and the improvement of people's living standard, people's demand for sports tourism is becoming more and more obvious.Sports tourism, as a special tourism industry in a certain stage, has become a new hot spot. The hosting of the third Asian Beach Games in 2012 is an important opportunity for the development of sports tourism resources in Haiyang City.This paper aims at promoting the development of sports tourism resources in Haiyang City, taking the third Asian Beach Games as the turning point, taking the sports tourism resources of Haiyang City as the research object, using the method of literature, field investigation and questionnaire investigation.The methods of expert interview, mathematical statistics and other research methods are used to study the development of sports tourism resources in Haiyang city and to analyze it by SWOT.Based on the investigation of the sports items, sports infrastructure construction and personnel training, the paper analyzes the sports tourism resources in Haiyang City.Then, the author investigates and studies the sports tourism resources and tourist market in Haiyang City. Through the SWOT analysis, the author concludes that the advantages of sports tourism resources development in Haiyang City are mainly reflected in: location advantage, transportation advantage, natural advantage, humanistic advantage.The advantage of sports infrastructure construction; the weakness is reflected in: season weakness, insufficient propaganda, lack of professionals; opportunities are mainly: the undertaking of the Asa Association, the construction of the blue economic zone of Shandong Peninsula, and the increase in the demand for mass sports tourism.The development of tourism to leisure tourism is mainly reflected in the fierce competition in coastal space, the contradiction between protection and development, and the idleness of post-Asian sand stadiums.Aiming at the advantages, disadvantages, opportunities and challenges of the exploitation of sports tourism resources in Haiyang City, the paper puts forward the corresponding countermeasures.As follows:1. Train sports tourism professionals, improve the degree of specialization of sports tourism resources development;(2) strengthen the promotion and propaganda of coastal sports tourism;(3) attach importance to the cultivation of the consciousness of leisure sports tourism;(4) to build a new pattern of sports tourism in Haiyang City, and to create the city brand of "City of Sports and Leisure on the Beach";(5) strengthening the combination of coastal areas and promoting the integration of sports tourism in coastal areas;6. Strengthen the protection of marine resources and optimize the ecological environment of sports tourism.
【学位授予单位】：新疆师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G812.7-4;F592.7

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