基于旅游者感知视角的城市旅游发展对策研究——以保定市为例

发布时间：2018-04-15 03:07

本文选题：城市旅游 + 旅游者感知　；参考：《吉首大学学报(社会科学版)》2013年S2期

【摘要】：保定市拥有丰富的旅游资源和发展旅游的区位优势,旅游业却未能发挥出与资源和条件相一致的经济、社会、生态效益。研究针对旅游者的感知设计调查问卷,收集收据。调查发现:保定市住宿、餐饮、娱乐条件基本满足旅游者需求;交通日益便利,但不能满足旅游需求;旅游纪念品等消费市场发育不良;旅游宣传片缺乏创意;缺乏代表区域特色的地标性建筑。为促进保定市旅游业快速健康发展,实现整合资源、凸显特色、提高品质、创新机制等目标,应实施以下对策:加强保定旅游核心竞争力,突出地方特色;提高出行舒适性,建设旅游专线;打造特色旅游商品专卖店,建设特色商业步行街;提高旅游宣传片质量,加大投放力度;打造特色鲜明的地标性建筑。
[Abstract]:Baoding City has abundant tourism resources and regional advantages in developing tourism, but the tourism industry has failed to bring into play the economic, social and ecological benefits consistent with the resources and conditions.A questionnaire was designed for tourists to collect receipts.The investigation found that the accommodation, catering and entertainment conditions of Baoding City basically meet the needs of tourists; the transportation is increasingly convenient, but it can not meet the tourist demand; the consumer market such as tourist souvenirs is not well developed;Lack of regional characteristics of the landmark buildings.In order to promote the rapid and healthy development of Baoding tourism, realize the integration of resources, highlight characteristics, improve quality, innovation mechanism and other objectives, we should implement the following countermeasures: strengthen the core competitiveness of Baoding tourism, highlight local characteristics, improve travel comfort,To build a special tourist line; to build a specialty store for tourist commodities; to build a special commercial pedestrian street; to improve the quality of tourist propaganda films and to increase the intensity of investment; to create a distinctive landmark building.
【作者单位】：桂林理工大学旅游学院;贺州学院经济与管理学院;
【分类号】：F592.7

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