印章符号在湖北楚文化旅游视觉形象中的应用

发布时间：2018-04-20 16:33

本文选题：印章 + 符号　；参考：《湖北工业大学》2012年硕士论文

【摘要】：印文化符号因具有东方美感和丰富的文化意涵，已广泛地被运用于设计领域，而进入印视觉之设计时代。2010年上海世博会上，各个国家展馆以印章为载体，国旗、建筑、人物、动植物等地域元素为蓝本，以图文并存的方式向游客宣传其形象。旅游纪念印章的题材元素反映了地方旅游观光特色，并通过游客相互之间邮递、收藏及交换的过程，为旅游地的视觉形象起到了宣传的作用。旅游纪念印章可以为湖北所用，为旅游关注度一直处于全国中游偏下位置的湖北旅游作为其旅游形象的宣传工具。本文研究的目的是探究旅游印章图像与意识形态之间的关系，以印章艺术为传播载体，湖北楚文化景区为中心，向三国文化景区、辛亥革命景区等其他文化旅游景区延伸，力求通过旅游印章在湖北各个景区的推广使用，提升湖北旅游视觉形象。本文研究的主要内容包括两个部分：一部分主要以旅游纪念印章的视觉图像符号为探讨对象，对收集归纳整理后的旅游印章图像的表现手法进行分析，探讨图像符号的建构方式；第二部分通过湖北楚文化景区的旅游印章的设计实践，以旅游印章图像符号的建构方式为指导，楚文化为背景，，提炼楚文化题材为旅游印章的表现元素，设计湖北楚文化景区旅游印章。本文从探讨旅游纪念印章的起源与发展的时代背景，到纪念印章图像的分类整理，及其图像表现分析，发现纪念印章从纯粹的文字表现层面，进而演变到视觉造型层面上，也就是印章已从实用的功能提升至美的形态创造，并增添了传播的功能。纪念印章与旅游景区的结合不单单是因为印章可以将旅行记忆转变成物化形态留存纪念，更重要的是旅游地将自己的地域文化融于纪念印章中向游客所传播的文化形象。
[Abstract]:Because of its oriental aesthetic sense and rich cultural connotation, Indian cultural symbol has been widely used in the field of design, and has entered the design era of printing vision. At the 2010 Shanghai World Expo, the national pavilions take the seal as the carrier, national flag, architecture, people, people, etc. Flora and fauna and other regional elements for the original, with the coexistence of graphics and text to promote the image of tourists. The theme elements of the tourism commemorative seal reflect the characteristics of local tourism, and through the process of mail, collection and exchange among tourists, the visual image of the tourist destination plays a propaganda role. Tourism commemorative seal can be used in Hubei province, and Hubei tourism, which has always been in the middle and lower reaches of the country, has been used as a propaganda tool for its tourism image. The purpose of this study is to explore the relationship between the image of tourism seal and ideology, take the seal art as the transmission carrier, Hubei Chu culture scenic spot as the center, extend to other cultural tourism scenic spots such as the three Kingdoms, the 1911 Revolution scenic spot and so on. Through the use of tourism seal in Hubei scenic spots to promote the visual image of Hubei tourism. The main contents of this paper include two parts: one part mainly discusses the visual image symbols of the tourism commemorative seal, and analyzes the expression methods of the collected and arranged tourist seal images. The second part, through the design practice of tourism seal in Hubei Chu culture scenic spot, takes the construction mode of tourism seal image symbol as the instruction, Chu culture as the background, Abstract Chu culture theme as the performance element of tourism seal, design Hubei Chu culture scenic spot tourism seal. This paper discusses the background of the origin and development of the tourism commemorative seal, the classification and arrangement of the commemorative seal image, and the analysis of its image expression. It is found that the commemorative seal has evolved from the level of pure text expression to the level of visual modeling. That is, seal has been promoted from practical function to beautiful form creation, and increased the function of dissemination. The combination of the commemorative seal and the scenic spot is not only because the seal can transform the travel memory into the materialized form to retain the memorial, but more importantly, the tourist destination integrates its own regional culture into the cultural image transmitted to the tourists in the commemorative seal.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J527

【参考文献】