文化元素在旅游规划中的表达

发布时间：2018-04-24 11:00

本文选题：文化 + 文化旅游　；参考：《四川师范大学》2012年硕士论文

【摘要】：摘要文化是旅游的灵魂。在旅游业大发展的背景下,文化旅游的需求也越来越强烈。但在强烈的需求下,发展过程中还存在对其内涵认识不足,产品雷同,效益低,管理与经营体制不健全等问题。论文首先分析了文化旅游国内外研究情况,进而对文化旅游相关的概念、理论、特点的研究,提出了文化旅游的本质属性是文化元素的表达,并从文化景观、文化旅游的产品、文化旅游的消费和需求三个方面加以说明。引入文化的两分法,把文化元素划分为物质文化、非物质文化两个层次,并分析了文化旅游开发中可利用文化两个层次的文化元素。论文指出,在文化旅游开发中,应通过内部和外部两种方式来表达文化元素。内部方式就是营造文化整体的文化氛围,设计文化内涵丰富的旅游产品；外部方式就是文化旅游市场营销,包括形象策划,目标市场分析和市场促销策略等。在建立起理论体系的基础上,对宜宾市南溪区城区文化旅游开发做了案例实证研究。南溪区城区文化旅游开发紧扣表达流程,采取多种方式来表达文化元素,其开发思路可为南溪以及其它相似文化旅游地的旅游开发提供参考依据,具有实践指导意义。论文着眼于文化元素的角度来研究文化旅游,具有一定的前瞻性和创新性。期望本项研究会对我国文化旅游的可持续发展提供参考。
[Abstract]:Culture is the soul of tourism. In the context of the great development of tourism, the demand for cultural tourism is becoming stronger and stronger. However, under the strong demand, there are still some problems in the process of development, such as insufficient understanding of its connotation, similar products, low efficiency, imperfect management and management system, and so on. The paper first analyzes the domestic and foreign research situation of cultural tourism, and then studies the related concepts, theories and characteristics of cultural tourism, and puts forward that the essential attribute of cultural tourism is the expression of cultural elements, and from the cultural landscape, cultural tourism products. The consumption and demand of cultural tourism are explained in three aspects. By introducing the dichotomy of culture, the cultural elements are divided into two levels: material culture and immaterial culture, and the cultural elements which can be utilized in the development of cultural tourism are analyzed. The paper points out that in the development of cultural tourism, cultural elements should be expressed in both internal and external ways. The internal way is to create the cultural overall cultural atmosphere and to design the tourism products with rich cultural connotation; the external way is cultural tourism marketing, including image planning, target market analysis and market promotion strategy. Based on the theoretical system, this paper makes a case study on the development of cultural tourism in Nanxi District of Yibin City. The development of cultural tourism in Nanxi district is closely related to the expression process and various ways are adopted to express cultural elements. The development ideas can provide a reference basis for the tourism development of Nanxi and other similar cultural tourist destinations, and have practical guiding significance. The paper focuses on cultural elements to study cultural tourism, with a certain degree of foresight and innovation. It is expected that this study will provide a reference for the sustainable development of cultural tourism in China.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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