基于体验视角下的黑龙江滑雪旅游研究

发布时间：2018-04-24 22:03

本文选题：旅游体验 + 滑雪旅游　；参考：《黑龙江大学》2012年硕士论文

【摘要】：滑雪旅游是一项体验性极强的旅游产品，具有参与性、刺激性、趣味性、娱乐性、挑战性等特点，目前已成为当今最为时尚的冬季旅游选择。由于不同的游客对滑雪旅游有不同的体验感受，要想使游客获得快乐和难忘的体验，使游客满意而归，提高重游率，滑雪旅游企业就要在影响游客体验因素方面做文章，因此有必要从旅游体验的角度研究提高来黑龙江滑雪游客的体验质量，从而在激烈的市场竞争中参与市场蛋糕的瓜分。来黑龙江滑雪旅游游客体验影响因素的研究，，是滑雪旅游研究与旅游体验研究的崭新领域。首先建立黑龙江滑雪旅游体验影响结构模型、问卷调查。其次采用因子分析、方差分析、线性回归等统计学研究方法，33个影响因素中包括7个主因子、8个个性因素。最后，对提升黑龙江滑雪游客体验质量提出建议。
[Abstract]:Ski tourism is a very strong experience of tourism products, with participatory, stimulating, interesting, entertaining, challenging and other characteristics, has become the most fashionable choice of winter tourism. Because different tourists have different experiences of ski tourism, in order to make tourists get happy and unforgettable experiences, make tourists satisfied and return, and improve the rate of revisiting, ski tourism enterprises should make an article on the factors that affect tourists' experience. Therefore it is necessary to improve the experience quality of ski tourists from the perspective of tourism experience so as to participate in the division of market cake in the fierce market competition. The study of influencing factors of ski tourism experience in Heilongjiang is a new field of ski tourism research and tourism experience research. First of all, establish Heilongjiang ski tourism experience impact structure model, questionnaire survey. Secondly, factor analysis, variance analysis, linear regression and other statistical methods were used. The 33 influencing factors included 7 main factors and 8 personality factors. Finally, some suggestions are put forward to improve the experience quality of ski tourists in Heilongjiang.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224

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