高端体育赛事对海南旅游业的影响及对策研究

发布时间：2018-04-28 22:01

本文选题：高端体育赛事 + 海南　；参考：《海南师范大学》2012年硕士论文

【摘要】：随着海南国际旅游岛建设的推进，越来越多的体育赛事落户海南。掀起了一股“海南体育赛事游”的热潮。国务院颁布的《关于加快发展旅游业的指导意见》中明确提出，要大力推进旅游与体育融合发展，以体育赛事为平台，培育新的旅游消费热点。从国际旅游岛建设获批到现在，海南引进的高端体育赛事就多达十几项，其中包括环岛大帆船赛、世界沙滩排球巡回赛三亚公开赛、三亚国际网球公开赛、观澜湖国际名人高尔夫邀请赛、国际马拉松邀请赛等。这些高端体育赛事的举办，为海南国际旅游岛建设注入了新的元素，对海南旅游业的发展具有积极的促进作用。本文从海南实际出发，以体育赛事和旅游业的理论为依托，采用了文献资料法、实地考察法、问卷调查和统计分析等方法，就国际旅游岛视角下高端体育赛事对海南旅游业的影响进行了系统分析，并对存在的问题提出了相应的建议与对策。本文共分为六章，第一章主要介绍了目前海南体育赛事与旅游业的发展现状，并就海南举办高端体育赛事进行了SWOT分析。第二章调查分析海南体育赛事观众的基本情况，着重分析了海南体育赛事观众的群体特征和消费状况。第三章从正反两面详细分析了高端体育赛事对海南旅游业的影响。其中正面影响主要表现在旅游人数、收入、设施、形象等方面。负面影响主要表现在交通、物价、环境等方面。第四章以环海南岛国际大帆船赛为例，从赛前、赛中、赛后进行案例影响效应分析。第五章分别从开发、管理、营销三个方面，就海南如何借助高端体育赛事来促进旅游业的发展，提出了应对之策。第六章结语部分，对全文的观点进行了归纳总结，并提出建议。研究结论：海南体育赛事观众中男性比例高于女性；海南体育赛事对青年观众具有极大的吸引力；海南体育赛事观众的文化程度相对较高；且高收入者居多。海南具有开展高端体育赛事的地理、资源、交通优势，相对于硬件设施，海南在人才、服务等软件设施方面还有待完善。国际旅游岛建设推进了海南体育赛事游的热涨，同时也面临着竞争威胁和赛事风险的压力。高端体育赛事有利于增加海南的旅游人数，优化客源结构；有利于增长海南的旅游收入，改善城市基础设施的变化；有利于扩大旅游就业机会，提高服务质量；同时也有利于推进体育旅游的发展，，提升海南的知名度和旅游形象。高端体育赛事会造成海南客流挤出、交通拥挤、物价上涨、环境污染等方面的负面影响。建议：海南应结合自身的资源优势，大力发展高尔夫产业，深度开发海洋的体育旅游项目，多方面，多层次进行资源整合，将赛事和节庆活动进行有机结合。海南应加强体育赛事运营管理人才的培养，提升服务质量水平。海南应加强赛事环境保护的监测和监管力度。海南应加大体育赛事的宣传促销力度，延伸体育赛事旅游的产业链，推广销售海南特色赛事旅游纪念品，发展多种形式的旅游产品。海南应注重赛事的后续效应和可持续发展。
[Abstract]:With the development of Hainan international tourism island construction , more and more sports events have fallen into Hainan .

Based on the theory of sports events and tourism , the paper systematically analyzes the influence of high - end sports events on the tourism of Hainan from the perspective of international tourism island , based on the theory of sports events and tourism , and puts forward some corresponding suggestions and countermeasures for the existing problems .

This paper is divided into six chapters , the first chapter mainly introduces the present situation of the development of Hainan sports events and tourism , and makes a SWOT analysis on Hainan ' s high - end sports events . The second chapter analyzes the influence of the high - end sports events on the tourist industry in Hainan .

The conclusion is that the proportion of men in the spectators of sports events in Hainan is higher than that of women ;
Hainan sports events have great attraction to young people ;
The cultural degree of the spectators of the sports events in Hainan is relatively high ;
Hainan has the advantages of geography , resources and transportation of high - end sports events . In addition to hardware facilities , Hainan has yet to be improved in software facilities such as talents and services . The construction of international tourism island has promoted the upsurge of tourism in Hainan sports events , and also faces the pressure of competition threat and competition risk . High - end sports events are conducive to increasing the number of tourists in Hainan and optimizing the structure of tourist sources ;
It is beneficial to increase the tourism income of Hainan and improve the change of urban infrastructure ;
It is beneficial to expand the employment opportunities and improve the quality of service ;
At the same time , it is also beneficial to promote the development of sports tourism and promote the popularity and tourism image of Hainan . High - end sports events will have negative effects on passenger flow extrusion , traffic congestion , price rise , environmental pollution , etc . in Hainan .

It is suggested that Hainan should combine the advantages of its own resources , develop the golf industry deeply , develop the sports tourism project of the ocean in depth , and combine the sports and festival activities organically . Hainan should strengthen the cultivation of the sports event management talents and improve the quality of service . Hainan should strengthen the training of the sports events and improve the quality of service . Hainan should strengthen the publicity and promotion of sports events , extend the industry chain of sports events , promote the sale of tourist souvenirs of Hainan special events , and develop various forms of tourism products . Hainan should pay attention to the follow - up and sustainable development of the event .

【学位授予单位】：海南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G812.7;F592.7

【参考文献】