我国在线旅游消费者预订意向与市场交付研究

发布时间：2018-04-30 02:36

本文选题：在线旅游 + 消费者　；参考：《南昌大学》2012年硕士论文

【摘要】：文章立足于我国旅游电子商务市场,以国内在线旅游预订消费者为问卷调查对象。在网络消费者行为理论和技术接受模型(TAM)的基础上,借鉴已有的研究成果,本文建立在线旅游消费者预订模型,发现影响消费者在线旅游预订行为的主要因素和各因素间的关联关系。以此为基础,建立旅游电子商务网站评价指标体系,对消费者感受程度与电子商务企业实施情况进行比较分析,发现消费者感受与企业实施情况之间的差距,指出我国旅游电子商务市场未来的重点发展方向,并提出旅游电子商务企业发展的产品策略、营销策略、技术策略和市场策略,为企业未来发展提供参考。
[Abstract]:Based on the tourism e-commerce market in China, this paper investigates online tourism reservation consumers in China. Based on the online consumer behavior theory and technology acceptance model (TAM), based on the existing research results, this paper establishes an online tourism consumer booking model. Find out the main factors that influence consumers' online travel booking behavior and the correlation between each factor. On the basis of this, the evaluation index system of tourism e-commerce website is established, and a comparative analysis is made between the degree of consumer perception and the implementation of e-commerce enterprises, and the gap between consumer feeling and enterprise implementation is found. This paper points out the key development direction of tourism electronic commerce market in China, and puts forward the product strategy, marketing strategy, technology strategy and market strategy for the development of tourism electronic commerce enterprises, which provides reference for the future development of enterprises.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F724.6;F592;F224

【参考文献】