河北省旅游业竞争力的评价与提升研究

发布时间：2018-04-30 07:18

本文选题：河北省 + 旅游业　；参考：《燕山大学》2012年硕士论文

【摘要】：目前，我国旅游业构成了世界旅游市场的重要组成部分，正在努力为实现我国成为世界旅游强国的伟大目标而奋斗。现在旅游业的发展呈上升态势，必然产生对区域旅游业以及客源市场的连锁反应，造成对两者的竞争加剧，加之当今社会倡导的是可持续发展理念，因此发展我国区域旅游业的关键是如何利用可持续发展理念使本地区的旅游业在激烈的竞争中立于不败之地。因此，对我国区域旅游业竞争力进行研究有着十分重要的现实意义。而对区域旅游业的竞争力进行评价是必不可少的，这是区域旅游业进行旅游规划和提高竞争力水平的基础和出发点，本文在查阅了大量的关于旅游业的文献资料，研究了其针对竞争力所建立的各种模型和所使用的分析方法的基础上，构建了更加直观地区域旅游业竞争力的圈层模型，并选择了我国部分旅游业较强地区，采用因子分析法对其竞争力进行了客观评价，这对于我国旅游业能够在世界旅游业激烈的竞争中跻身前列具有深远的意义。首先，本文介绍了本课题研究的背景及意义，主要介绍了近年来国内外旅游业发展的大趋势，总结了关于旅游竞争力的研究现状，主要介绍了国内外学者对于旅游业竞争力的研究情况，并阐述了本文进行课题研究的主要内容与使用的方法。其次，对与旅游业竞争力相关的概念进行了区分和解释，主要有竞争力、旅游产业及产业竞争力、旅游区域等，接着对旅游竞争力的相关理论进行了梳理，为本文的后续工作奠定基础。再次，构建了适合分析区域旅游竞争力的模型，本模型将旅游业竞争力分为市场、企业和基础三方面，分析了影响区域旅游业竞争力的内外部因素，并根据这些因素设立相应的评价指标，，建立了区域旅游竞争力评价指标体系。然后，应用这些指标对河北省旅游竞争力进行客观全面的评价，得出竞争力方面的优劣势，找出河北省旅游业竞争力方面存在的问题，问题主要涉及了战略、功能、市场、品牌、合作、产品等方面。最后，针对河北省旅游业竞争力存在的问题，制定了相应的解决措施，主要包括市场、企业和基础三个方面，全方位为河北省旅游业提升竞争力提出策略。
[Abstract]:At present, China's tourism industry constitutes an important part of the world tourism market, and is striving to realize our great goal of becoming a world tourism power. At present, the development of tourism is on the rise, which will inevitably produce a chain reaction to the regional tourism industry and the tourist market, resulting in the intensification of competition between the two, and the concept of sustainable development advocated by the society today. Therefore, the key to develop regional tourism in China is how to make use of the concept of sustainable development to make the tourism industry in our region in an invincible position in the fierce competition. Therefore, it is of great practical significance to study the competitiveness of regional tourism in China. It is necessary to evaluate the competitiveness of regional tourism, which is the basis and starting point for regional tourism to plan tourism and improve the level of competitiveness. On the basis of studying various models and analytical methods of competitiveness, the paper constructs a more intuitionistic circle model of regional tourism competitiveness, and selects some areas with strong tourism in China. The factor analysis method is used to evaluate its competitiveness objectively, which has far-reaching significance for our country's tourism industry to be in the forefront of the fierce competition in the world tourism industry. First of all, this paper introduces the background and significance of this research, mainly introduces the domestic and foreign tourism development trends in recent years, summarizes the current situation of research on tourism competitiveness. This paper mainly introduces the domestic and foreign scholars' research on the competitiveness of tourism, and expounds the main contents and methods of this paper. Secondly, it distinguishes and explains the concepts related to the competitiveness of tourism, such as competitiveness, tourism industry and industry competitiveness, tourism region, etc. It lays a foundation for the follow-up work of this paper. Thirdly, this paper constructs a suitable model for analyzing regional tourism competitiveness. The model divides tourism competitiveness into three aspects: market, enterprise and foundation, and analyzes the internal and external factors that affect the competitiveness of regional tourism. According to these factors, the evaluation index system of regional tourism competitiveness is established. Then, using these indicators to evaluate the tourism competitiveness of Hebei Province objectively and comprehensively, to get the advantages and disadvantages of the competitiveness, to find out the problems existing in the competitiveness of Hebei tourism, the problems mainly involve strategy, function, market, Brand, cooperation, product and so on. Finally, aiming at the problems existing in the competitiveness of Hebei province's tourism industry, this paper puts forward corresponding measures, including market, enterprise and foundation, and puts forward strategies for promoting the competitiveness of Hebei's tourism industry in all directions.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【参考文献】