包头城市旅游形象研究

发布时间：2018-05-01 01:41

本文选题：城市旅游 + 旅游形象　；参考：《北京交通大学》2013年硕士论文

【摘要】：城市旅游形象是城市旅游发展的灵魂,能在很大程度上影响旅游者的购买决策,是城市形成旅游市场竞争优势的重要工具,同时也是城市旅游营销手段能否有效实施的关键因素。旅游形象的塑造和传播,在某种程度上意味着经济效益和市场范围的扩张,它是激发游客出游的重要因素,是旅游城市的巨大财富和无形资产。21世纪,中国旅游市场进入到旅游形象竞争时代。因此伴随着旅游城市间竞争的日趋激烈,城市旅游形象的塑造与传播日益引起人们的重视。本文以包头城市旅游形象作为研究对象,通过对城市旅游形象的理论分析研究,借鉴旅游地形象定位模式,构建本文城市旅游形象的分析框架。通过对包头旅游资源的的分析,结合目前包头市旅游形象的总体认知,对包头市旅游形象进行系统的研究,得出包头市旅游形象定位。最后,为包头市旅游形象建设与推广提出合理化建议,以推动包头旅游业的发展。论文的具体内容如下：引言部分主要包括论文选题的意义,国内外旅游形象研究综述,研究方法、目标；第二部分“城市旅游形象研究理论基础”,立足于国际国内的相关理论对旅游形象概念的界定,找出旅游形象的形成机制与影响因素,对城市形象系统进行梳理,为下文包头市旅游形象研究提供理论基础；第三部分“包头市旅游资源基础分析”,分析了包头市旅游资源、现有城市形象及游客的认知度,第四部分“包头市旅游市场分析”对包头市旅游市场现状、特点进行分析,得出包头市未来旅游市场定位,第五部分“包头市旅游形象定位分析”通过对包头市主要形象要素、游客感知以及替代性竞争对手的分析,提出包头市旅游形象定位——草原休闲之都,并提出包头市旅游形象建设与推广的对策与建议；结语部分总结概括了全文的主要观点、结论。
[Abstract]:The city tourism image is the soul of the city tourism development, can influence the tourist purchase decision to a great extent, is the important tool which the city forms the tourism market competition superiority. At the same time, it is also a key factor for the effective implementation of urban tourism marketing. The shaping and spreading of tourism image, to some extent, means the expansion of economic benefits and market scope. It is an important factor to stimulate tourists to travel, and it is the great wealth and intangible assets of tourist cities in the 21st century. China's tourism market has entered the era of tourism image competition. Therefore, with the increasingly fierce competition among tourist cities, people pay more and more attention to the shaping and dissemination of urban tourism image. This article takes Baotou city tourism image as the research object, through the theory analysis research to the city tourism image, draws lessons from the tourism destination image localization pattern, constructs this article city tourism image analysis frame. Based on the analysis of Baotou tourism resources and the general cognition of Baotou tourism image, this paper makes a systematic study on Baotou tourism image, and obtains the positioning of Baotou tourism image. Finally, reasonable suggestions are put forward for the construction and promotion of Baotou's tourism image, in order to promote the development of Baotou's tourism industry. The specific contents of the thesis are as follows: the introduction part mainly includes the significance of the topic, the summary of the domestic and foreign tourism image research, the research methods, the goal; the second part "the theoretical foundation of the urban tourism image research", Based on the related theories at home and abroad, this paper defines the concept of tourism image, finds out the forming mechanism and influencing factors of tourism image, combs the system of city image, and provides the theoretical basis for the study of tourism image in Baotou. The third part is the basic analysis of the tourism resources in Baotou city. It analyzes the tourism resources, the existing image of the city and the recognition of the tourists. The fourth part, "the analysis of the tourism market in Baotou city", analyzes the present situation and characteristics of the tourism market in Baotou city. Baotou future tourism market positioning, the fifth part "Baotou City tourism image positioning analysis" through the Baotou main image elements, tourists perception and alternative competitors analysis, Put forward Baotou tourism image positioning-grassland leisure capital, and put forward the Baotou city tourism image construction and promotion of the countermeasures and suggestions; the conclusion part summarizes the main points of view, conclusions.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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